This study aims to determine the effect of Halal Awareness and Social Media Marketing on the intention to buy MIXUE. This type of research is quantitative causality using multiple regression analysis. The population of this study was the people of Bandar Lampung with a sample of 120 respondents who were taken using a purposive sampling technique. The results in this study indicate that the Halal Awareness variable has no effect on the intention to buy MIXUE. Social Media marketing variables affect the intention to buy MIXUE.

Abstract
Housing is one of the basic human needs, not individual needs but the needs of society as a whole. However, not all people can enjoy or have decent, healthy and safe housing, so efforts to increase housing and settlement development must continue to be increased at affordable prices, especially for low-income groups. One of the causes of the problems faced by big cities in Indonesia is the large population caused by natural growth and urbanization. The government program through the construction of subsidized housing targets low-income communities (MBR). The purpose of this research is to determine the choice of marketing strategy through SWOT analysis as an effort to increase subsidized housing sales at PT Anugrah Indah Bersama Lampung in the pandemic era. The type of research used is descriptive qualitative, namely research conducted to determine the value of independent variables, which interpret data in the form of words, sentences, schemes and pictures through SWOT analysis. Based on the several stages of analysis that have been carried out on IFAS and EFAS analysis, the strength of PT. Anugrah Indah with Lampung is superior to its weaknesses. The opportunities from PT. Anugrah Indah and Lampung are involved in a large enough threat compared to the threat.

The rapid advancement of technology has an impact on aspects of life that affect customer buying behavior from traditional shopping to online shopping. Many thoughts are in the form of creative and innovative ideas or ideas from marketers to succeed or win competition in the market, one of which is by creating content marketing. The purpose of this research is to understand how social media and content marketing on YouTube 3second TV influence the intention to buy 3second products. The sample used for this study consisted of 100 people who were respondents as potential customers and consumers of 3seconds products. Purposive sampling was used in this sampling procedure. In this research methodology used multiple linear analysis. Microsoft Excel and SPSS 24 were used to analyze the survey data. The results of the study show that there is a relationship between content marketing variables (X1) and social media (X2) with buying interest (Y).