This study aims to analyze the impact of the use of Quick Response Code Indonesian Standard (QRIS), perceived ease of use, and security risk on food purchasing decisions at Resto Tom Sushi, with user experience as a mediating variable. The increasing adoption of digital payments through QRIS and mobile banking (m-banking) has changed consumer transaction patterns, especially in the restaurant industry. This study uses a quantitative approach with a survey method involving QRIS and m-banking users at Resto Tom Sushi. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results showed that the use of QRIS, perceived ease of use, and security risk had a significant effect on purchasing decisions. In addition, user experience plays a mediating role that strengthens the relationship between independent variables and purchasing decisions. These findings emphasize the importance of good user experience and digital literacy in increasing the effectiveness of digital payments and encouraging the adoption of non-cash payments in the culinary sector.

ABSTRACT
The growth of the both traditional and fast-food culinary sector has been rapid and to maintain consumer satisfaction, it is a crucial factor for determining the progress of culinary business growth. Therefore, the objective of the study is to examine the influence of prices, promotions, and quality of service on consumer satisfaction at McDonald's Restaurant Semarang. The data was collected through the completion of questionnaires and it was analysed by using the double linear regression. The research findings indicate that the factors of price, promotion, and quality of service affect significant impact on consumer satisfaction at McDonald's Restaurant Semarang. Through the partial test, it revealed that consumer satisfaction is significantly impacted by both promotion and quality of the service, while the price has no significant influence on customer satisfaction.
 
ABSTRAK
Perkembangan industri kuliner terjadi dengan sangat pesat dan tidak terbatas pada makanan tradisional, namun juga restoran cepat saji. Kepuasan konsumen menjadi indikator penting dalam menentukan arah pengembangan bisnis kuliner. Tujuan riset ini ialah guna menganalisis dampak harga, promosi, dan kualitas pelayanan akan kepuasan konsumen restoran McDonald’s Semarang. Data diperoleh dari pengisian kuisioner dan dianalisis menggunakan regresi linear berganda. Keluaran penelitian mengunjukkan bahwa harga, promosi, dan kualitas pelayanan mempunyai dampak signifikan secara simultan akan kepuasan konsumen restoran McDonald’s Semarang. Uji Parsial (Uji t) mendapati bahwa promosi dan kualitas pelayanan mempunyai dampak signifikan akan kepuasan konsumen sementara harga tidak mempunyai dampak signifikan akan kepuasan konsumen.
 

The aim of this research is to evaluate the influence of celebrity endorsers, Brandequity and customer bondingon Tokopedia customer loyalty. In this research, the population consists of people who have used Tokopedia as a place to shop online at least twice, and the sampel was taken from 150 respondents using non-probability sampling methods, especially purposive. This research uses PLS (Partial Least Square) as an analysis tool. Tokopedia must concentrate on customer loyalty to build Brandequity by considering Brandequity and existing customer connections. The results found that celebrity endorsers had no significant effect on Tokopedia customer loyalty. However, the Brandequity variable has a positive and significant effect on Tokopedia customer loyalty. Customer bonding also has a positive and significant effect on Tokopedia customer loyalty.