The purpose of this study was to determine the influence of emotional intelligence on consumptive behavior in users of the TikTok Shop application. One psychological factor, namely emotional, also influences financial decisions and financial markets. Someone who has not been able to maximize and control himself is less able to be wise in spending money. The method used in this study is a quantitative method using a non-experimental design. The data collection technique was by distributing questionnaires, namely the emotional intelligence scale consisting of 14 items and the consumer behavior scale consisting of 27 items. The scale is presented using a Likert scale in intervals of 1-5. In this research data analysis technique uses simple regression analysis with the help of SPSS software. The subjects in this study were users of the TikTok Shop application with an age range of 17-40 years. The data obtained from the results of distributing questionnaires to the subjects is that there is no significant influence between the influence of emotional intelligence on consumptive behavior in users of the TikTok Shop application with a sig value. 0.147<0.05. So the results of this study show that there is no influence between emotional intelligence on the consumptive behavior of users of the TikTok Shop application.

The effectiveness of recruitment and selection is a measure of a company's success which lies in its quality if the availability of a number of human resources is sufficiently qualified and professional to support it. Internal recruitment, especially interesting limitations open new insights with a variety of experiences and solutions. To avoid these unpleasant internal recruiting deficiencies, it is recommended to equip employees with development programs that allow them to be up to date with changes in the external environment. Employee rotation is one of the internal recruitment which is to reduce employee boredom, increase employee motivation in the form of new work variations, create a fresh feeling at work, increase skills and more experience for staff employees, so if an employee is absent, it is the employee's job may be replaced by another employee. By holding employee rotation, employees can improve competence according to their expertise, because of course it can affect an employee's work productivity.

This research aims to analyze language politeness in conversations in Vindest-Andika's tonighshow YouTube videos. This type of research uses a descriptive method with a qualitative approach. The data collection technique in this research uses note-taking and listening techniques. politeness of language in Vindest's YouTube Talkshow content can be concluded that there are several maxims that exist in the conversation between Vindest and Andika, namely the maxim of wisdom which occurs at minutes 7.12 and 18.46, the maxim of generosity which occurs at minutes 6.23 and 23.14, the maxim of appreciation which occurs at minutes 24.34 , the simplicity maxim which occurs at minutes 1.19 and 14.55, the consensus maxim which occurs at 2.48 and 11.15 minutes and finally the sympathy maxim which occurs at 5.22 and 15.35 minutes..