The construction of the digital marketing transformation model is the result of input from several stakeholders, namely empirical condition analysis, theoretical studies, and in-depth studies of the results of the training so that the essence of digital marketing training is obtained in increasing the income of business actors. Marketing issues for business actors are the most important part of influencing the progress of a business, this is influenced by good communication skills. The digital era 4.0 encourages business people to always be adaptive to technology, especially when used as a marketing strategy for a business. Initially, small business actors were not very responsive to technological conditions, but Covid 19 had an impact on the sustainability of their businesses and only technology-adaptive business actors were still surviving. This research reveals a training model that can be used by the community or government in transforming digital marketing capabilities for small businesses. Qualitative research methods are used to uncover arguments, theoretical analysis, and empirical conditions that occur in society through interviews, documentation, and observation techniques. The results of the study show that this conceptual model can work well and is able to solve the financial problems of business actors if careful assistance is carried out involving various parties.

Attention to migrant workers is a cross-sectoral joint work, such as the penta-helix approach, especially when they change status to former migrant workers. The community can empower former migrant workers by paying attention to their potential. The purpose of the research is to provide ideas for the design of learning community models for creative economy actors in the performing arts sub-sector for former migrant workers. The research methodology approaches quantitatively two creative economy communities. The research sample of former migrant workers who are members of the creative economy community engaged in the performing arts sub-sector was 65 people. Research findings that the empowerment of former Indonesian migrant workers can be done with a non-formal learning approach. Through an andragogy approach, learning organizations, adult habits, and non-formal learning components encourage the entrepreneurial independence of creative economy actors, thus providing a reference for a learning community model design with six stages (community negotiation, activity planning, Training on the job, strengthening social networks, performance actions, activity evaluation). The conclusion of the research results shows the impact of the development of former migrant workers, after participating in activities in the creative economy community can exploit themselves and stimulate the embryo of a business group that is integrated between non-formal learning and a facility for creative economy activities performing arts.