This study aims to analyze the implementation of Management by Objectives (MBO) as a performance assessment method in startup companies in Indonesia. The research method used is a literature study with a qualitative approach that examines in depth MBO theories, implementation  principles, and practices that have been applied in startups, especially in Sigerhub Lampung. The results of the study indicate that the implementation  of MBO through Objective Key Results (OKR) helps companies in setting specific, measurable, relevant, and time- bound targets. In addition, the use of 360 Degree Feedback supports a more holistic performance assessment by involving superiors, coworkers, and subordinates. The implementation  of MBO can also increase work motivation, accountability, and employee involvement in achieving organizational goals. However, the implementation  of MBO in startups still faces challenges, such as non-uniform assessment standards, potential assessor bias, and the need for training for managers. This study is expected to be a theoretical and practical contribution to the development of an adaptive and effective performance management system in startup companies in Indonesia.

Recruitment of State Civil Apparatus (ASN) in Indonesia has undergone significant transformation in recent years. The process that was previously dominated by manual mechanisms has now shifted to a digital-based system through the SSCASN platform. This article analyzes the implementation of ASN recruitment in 2024 with an emphasis on transparency, efficiency, and the challenges faced. Using a descriptive-qualitative approach, this article provides insight into how ASN recruitment can continue to be improved to meet the needs of public services in Indonesia.