Pengaruh Motivasi, Lingkungan dan Pengalaman Kerja Terhadap Loyalitas Karyawan Pamella 9 Supermarket Wonosari
(Yuanika Asmarani Utami, Uswatun Chasanah)
DOI : 10.51903/e-bisnis.v18i1.2306
- Volume: 18,
Issue: 1,
Sitasi : 0 14-Jul-2025
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| Last.23-Jul-2025
Abstrak:
The retail industry is one of the choices for people to fulfill their needs. With the dynamics of the retail industry that had slumped, one of the local retailers in Yogyakarta, Pamella Supermarket, became the favorite choice of the people of Yogyakarta. One of the Pamella Supermarket branches, Pamella 9 Supermarket Wonosari, is always crowded with customers and its existence absorbs the youth workforce of Gunungkidul area. The existence of competition in this industry requires many supporting factors to survive. In this study, several important factors are examined, including work motivation, work environment, work experience and employee loyalty. This study aims to analyze the simultaneous influence of work motivation, work environment and work experience on employee loyalty at the Pamella 9 supermarket in Wonosari. The research data was collected from 60 respondents through interviews and questionnaires. To analyze the data obtained, multiple linear regression techniques were used and processed with SPSS version 27.The results showed some important conclusions: first, work motivation did not have a significant influence; second, the work environment had a positive and significant influence; third, work experience also had a positive and significant influence; fourth, overall, work motivation, work environment and work experience had a significant effect on employee loyalty at Pamella 9 Supermarket in Wonosari.
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2025 |
ANALISIS PENGARUH KUALITAS PRODUK, DESAIN PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN MOTOR MATIC HONDA VARIO MELALUI WORD OF MOUTH SEBAGAI VARIABEL INTERVENING DI DAERAH ISTIMEWA YOGYAKARTA
(Muh. Fadhil Adli Yanuar, Uswatun Chasanah)
DOI : 10.51903/e-bisnis.v18i1.2223
- Volume: 18,
Issue: 1,
Sitasi : 0 14-Jul-2025
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| Last.23-Jul-2025
Abstrak:
This study aims to determine the effect of product quality, product design and brand image on purchasing decisions of Honda Vario Automatic Motorcycles through word of mouth as an intervening variable in the Special Region of Yogyakarta. The method used in this study is quantitative with Partial Least Square (PLS) analysis. Data were collected through questionnaires distributed to respondents who are consumers of Honda Vario Automatic Motorcycles in the Special Region of Yogyakarta. The sampling technique used was Purposive Sampling, with a total of 100 respondents. Data processing using SmartPLS 4 with the conclusion that product quality and product design do not have a positive effect on purchasing decisions or word of mouth. Conversely, word of mouth has a positive effect on purchasing decisions. Brand image has a positive and significant effect on purchasing decisions and word of mouth. In addition, word of mouth is only able to mediate the influence of brand image on purchasing decisions, but cannot mediate the influence of product quality and product design on purchasing decisions.
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2025 |
Pengaruh Labelisasi Halal dan Preferensi Merek terhadap Minat Beli Kebab Turki Baba Rafi
(Uswatun Chasanah, Asri Munzilin, Ach. Agil Dzikrullah)
DOI : 10.55606/jempper.v4i2.4270
- Volume: 4,
Issue: 2,
Sitasi : 0 31-May-2025
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| Last.13-Aug-2025
Abstrak:
This study investigated the influence of brand preference and halal labeling on customers' desire to buy Baba Rafi Turkish kebabs. Using a purposive sampling approach, 50 respondents were selected as a research sample. Using the Pearson Product Moment correlation method and Cronbach's Alpha technique, the validity and reliability of the research instrument were assessed. Cronbach's Alpha value for the entire instrument is 0.827, which indicates a high level of reliability. All items demonstrate acceptable validity. The impact of independent variables on dependent variables is assessed using linear regression analysis, both collectively and independently. The F test revealed that, taken together, Halal Labeling and Brand Preference had a substantial impact on Buying Interest (F = 5.755; Sig. = 0.006). However, the t-test showed that only Brand Preference had a significant independent effect (t = 3.129 ; Sig. = 0.003 ) , while Halal Labeling did not (t = 0.051 ; Sig. = 0.960). According to the value of the determination coefficient (R2) recorded at 0.197, the two independent variables accounted for 19.7% of the variability in Purchase Interest, while the remaining variance could be attributed to other variables. The conclusion of this study is that brand preference is a major factor influencing consumers' tendency to buy Baba Rafi Turkish kebabs.
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2025 |
Pemanfaatan Sampah Organik Rumah Tangga Menjadi Kompos Serbaguna di Desa Bakungtemenggungan Balongbendo Sidoarjo
(Sakia Amanda Deviana Putri, Nur Sa’adatut Daraini, Anggi Windra Kusuma, Yeni Vitrianingsih, Uswatun Chasanah, Rahayu Mardikaningsih, Mirza Elmy Safira, Roidatus Shofiyah, Mila Hariani, Yuliastutik Yuliastutik, Nailul Ulah Al Chumairoh Machfud)
DOI : 10.58192/sejahtera.v4i1.2934
- Volume: 4,
Issue: 1,
Sitasi : 0 15-Jan-2025
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| Last.22-Jul-2025
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The purpose of this community service program is to increase awareness and ability of local communities in handling organic waste from homes to be composted. Waste that can be used effectively to reduce environmental pollution and improve the condition of agricultural land is called household organic waste. The method used is participatory Action Research (PAR) this activity is in the form of a field demonstration which takes place at the Green House of Bakungtemenggungan village by directly showing the process of making liquid compost in the field. The results obtained in this activity show that the community has increased its ability in terms of handling organic waste and making compost which is one form of organic fertilizer. Community service activities, villagers can reduce the amount of waste that ends up in the environment and increase knowledge and ability in waste management.
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2025 |
Partisipasi Mendukung Anak Yatim dengan Kompetisi Olimpiade Al-Qur’an dan Matematika
(Keisha Farellia Putri Lindra, Rahayu Mardikaningsih, Mirza Elmy Safira, Uswatun Chasanah, Didit Darmawan, Muhammad Yusron Maulana El-Yunusi, Sifa Fauzi Yulianis)
DOI : 10.62951/unggulan.v1i2.253
- Volume: 1,
Issue: 2,
Sitasi : 0 01-Jul-2024
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| Last.27-Jul-2025
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Orphans often face obstacles in obtaining proper education. This program provides support through scholarships and participation in Qur'anic and Mathematics Olympiad competitions. Through this program, orphans can access quality education, increase their confidence, and develop their potential. The community service method was conducted through observation and documentation. The results show an increase in academic achievement and moral character development of the orphans. In conclusion, this program plays an important role in supporting orphans in achieving their right to education and developing their potential through educational competitions. The results show an increase in academic achievement, moral character development, and increased confidence of the orphans. This community service makes a positive contribution in supporting orphans in achieving their right to education and developing their potential through educational competitions.
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2024 |
INCOME ANALYSIS AND MARKETING STRATEGY HYDROPONIC VEGETABLES (Case Study of Hydroponic Vegetable Farming Owned by Mr. Gleni Hasan Huwoyon in Limo District, Depok City)
(Uswatun Chasanah)
DOI : 10.55606/jurnalrisetilmuakuntansi.v1i4.131
- Volume: 1,
Issue: 4,
Sitasi : 0 30-Nov-2022
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| Last.19-Aug-2025
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Usahatani sayuran dengan metode hidroponik memiliki peluang pasar yang sangat besar mengingat luas lahan pertanian yang semakin berkurang akibat peningkatan sector industry dan property. Tujuan penelitian adalah untuk mengetahui pendapatan usahatani sayuran dengan menggunakan metode hidroponik, dan kegiatan pemasaran yang sesuai untuk pemasaran sayuran hidroponik. Manfaat Penelitian adalah sebagai bahan informasi bagi para peneliti dengan objek penelitian mengenai sayuran kale. Waktu penelitian dilakukan 7 Juli 2019. Jenis data yang digunakan dalam penelitian ini adalah data primer dan data sekunder. Objek penelitian sayuran yang dibudidayakan dengan metode hidroponik adalah milik Bapak Gleni Hasan Huwoyon. Penelitian hanya berkisar mengenai analisis pendapatan dan pemasaran sayuran yang dibudidayakan dengan metode hidroponik. Hasil penelitian menunjukkan besaran pendapatan dalam usahatani sayuran kale dengan menggunakan metode hidroponik adalah sebesar Rp. 2.254.300. Adapun pemasaran yang dilakukan menghasilkan 2 saluran pemasaran, yakni petani langsung ke konsumen dan yang kedua, petani ke teman petani yang dilanjutkan ke konsumen. Dan jejaring social merupakan alat promosi yang dilakukan oleh petani yakni facebook.
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2022 |
Pelaksanaan Supervisi Tenaga Pendidik di SD Negeri 1 Lawang Kidul, Muara Enim
(Febriyanti Febriyanti, Zulkipli Zulkipli, Cyndi Uswatun Chasanah, Ibrahim Ibrahim)
DOI : 10.58192/sidu.v1i3.309
- Volume: 1,
Issue: 3,
Sitasi : 0 29-Sep-2022
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| Last.07-Jul-2025
Abstrak:
Penelitian ini berjudul “Pelaksanaan Supervisi Tenaga Pendidik di SD Negeri 1 Lawang Kidul, Tanjung Enim Kabupaten Muara Enim, Sumatera Selatan”. Adapun tujuan dalam penelitian ini adalah untuk menganalisis bagaimana pelaksanaan supervisi tenaga pendidik di SD Negeri 1 Lawang Kidul serta untuk menganalisis faktor pendukung dan penghambat dalam pelaksanaan supervisi tenaga pendidik di SD Negeri 1 Lawang Kidul, Tanjung Enim Kabupaten Muara Enim. Jenis penelitian yang digunakan dalam penelitian ini ialah penelitian kualitatif. Data dikumpulkan melalui observasi, wawancara, dan dokumentasi. Jenis pendekatan penelitian adalah deskriptif kualitatif. Data dianalisis dengan menggunakan cara reduksi, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa pelaksanaan supervisi tenaga pendidik di SD Negeri 1 Lawang Kidul melaksanakan kegiatan supervisi di tiap awal semester mulai dari melakukan pengarahan dan persiapan supervisi, melakukan pengawasan, pemberian motivasi dan bimbingan terhadap para guru, serta melakukan penilaian dan tindak lanjut terhadap hasil supervisi para guru. Adapun faktor pendukung pelaksanaan supervisi terdiri dari keadaan atau kondisi guru, keahlian dan kecakapan kepala sekolah, serta lingkungan atau budaya sekolah yang kondusif. Sedangkan faktor penghambat pelaksanaan supervisi terdiri dari beban kerja guru dan kepala sekolah, terbatasnya waktu kepala sekolah, dan respon para guru.
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2022 |