This quantitative study aims to examine the influence of micro influencer (X1), endorsement (X2), and digital marketing (X3) on purchase decision (Y) at Barley Store Kediri. Data were collected through questionnaires, literature reviews, and documentation, involving 120 respondents. The analysis methods used include Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression, t-test, F-test, and Coefficient of Determination. The regression equation obtained is: Y = 3.946 + 0.329X1 + 0.217X2 + 0.264X3 + e. The t-test results show that micro influencer (t = 2.715, sig. = 0.008), endorsement (t = 2.125, sig. = 0.036), and digital marketing (t = 2.489, sig. = 0.014) each have a significant partial effect on purchase decision. The F-test result (F = 19.182, sig. = 0.000) indicates a significant simultaneous effect of all three variables on purchase decision. Thus, micro influencer, endorsement, and digital marketing all significantly influence consumers’ purchasing decisions, both partially and simultaneously.

This study aims to determine the SWOT analysis in increasing competitiveness at PT. Matahari Department Store Kediri. The problem in this study is "does SWOT Analysis play a role in increasing competitiveness at PT. Matahari Department Store Kediri. The research method used is the descriptive analysis research method, SWOT Matrix, External Factor Evaluation Matrix (EFE Matrix), Internal Factor Evaluation Matrix (IFE Matrix). The results of the study indicate that when PT. Matahari Department Store Kediri The competitive strategy implemented by PT. Matahari Department Store Kediri only provides quality products at affordable prices but also considers maximum product sales through social media, and maintains the company's image in the eyes of consumers so as to increase customer loyalty and the weighted value of the Internal Factor Evaluation Matrix (IFE Matrix) is 2.85 which indicates that the position of PT. Matahari Department Store Kediri has a very strong internal position. While the weighted value of the External Factor Evaluation Matrix (EFE Matrix) is 3.02 which indicates that PT. Matahari Departement Store Kediri in facing the dynamics of the external environment the company's position is relatively strong.

This study aims to determine the influence of Digital Marketing, Taste and Promotion variables on Purchasing Decisions at Mi Ayam and Bakso 45 Burengan. This type of research is quantitative research. The data for this study were obtained through questionnaires, interviews, and literature studies. The analysis techniques used were Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, t-test, F-test and Determination Coefficient Test. The results of the t-test of the digital marketing, taste and promotion variables had a significant partial effect on purchasing decisions with sig <0.05. The results of the F test can be concluded that digital marketing, taste and promotion have a simultaneous and significant effect on Purchasing Decisions at Mi Ayam and Bakso 45 Burengan with sig. <0.05.

This research aims to determine the influence between product quality and service quality on customer satisfaction at PT. Free Time Kediri. The research method used is a quantitative method with a descriptive approach. Data collection in this research was carried out by distributing questionnaires to PT customers. Free Time Kediri and calculated using the SPSS Version 25 application. Data analysis techniques used include Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, T Test, F Test, and R2 Coefficient of Determination Test. In the Validity Test, it is known that all question items (X1, X2, and Y) have a significance value of 0.000 < 0.05 so that each variable is declared valid. Then in the Reliability Test each variable was declared reliable because it had a Cronbach's Aplha value > 0.60. Then in the t test it is known that the variables product quality (X1) and service quality (X2) have a significance value of 0.000 <0.05 so that these two variables partially have a significant effect on purchasing decisions (Y). Then the F test shows that the significance value is 0.000 <0.05, which shows that product quality and service quality simultaneously influence customer satisfaction at PT. Free Time Kediri.

The development of the business world and increasingly rapid economic developments encourage business competitors to improve company performance. The establishment of a company must have clear goals. To achieve the company's goal of making a profit, various strong supporting factors are needed, one of which is good funding management. Determining the optimal level of capital structure is a funding decision in achieving company goals. This research aims to determine the partial and simultaneous influence between Return On Assets, Return On Equity and Net Profit Margin on Profit Growth in Cigarette Companies Listed on the Indonesian Stock Exchange for the 2019-2021 Period.This research is descriptive research with a quantitative approach. The data source used is a secondary data source originating from the Indonesian Stock Exchange website. The sampling technique in this research used the purposive sampling method. The research results show that the Return On Asset variable has no influence on Profit Growth in Cigarette Companies listed on the Indonesia Stock Exchange 2019-2021, then the Return On Equity variable has no influence on Profit Growth in Cigarette Companies listed on the Indonesia Stock Exchange 2019-2021 , then the Net Profit Margin variable has no influence on Cigarette Companies listed on the Indonesia Stock Exchange 2019-2021, and Return On Assets, Return On Equity, and Net Profit Margin simultaneously have an influence on Profit Growth in Cigarette Companies listed on the Stock Exchange Indonesia 2019-2021.

Companies must struggle to survive and be the best, this encourages companies to use various strategies and innovations to prevent bankruptcy in the laws of law there are gaps that can be utilized by taxpayers to reduce the tax burden that must be paid. One of them is tax avoidance. The purpose of this study is to determine the effect and explain profitability, leverage on tax avoidance with sales growth as moderation variables in consumer goods companies listed on the Indonesia Stock Exchange for 2020-2021. Types of research approaches are quantitative, with a population of 4 companies and 32 data samples The quarterly financial uses using purposive sampling for sample determination. Data analysis techniques conducted with descriptive statistical analysis, testing of panel data regression estimation models, classical assumption tests, multiple linear analysis, t-test, and moderation regression analysis. The results of this study were obtained that the partial profitability variable had a significant effect on tax avoidance and partially leverage had no significant effect on tax avoidance. The results of moderation regression analysis obtained by the results of sales growth instead of the moderation variable between profitability and leverage of tax avoidance.

This study to determine the effect of product, proce, and location on customer satisfaction either partially or simultaneously. The location of this research was conducted at UD. Guna Karya Grogol, Kediri Regency. The objects in this research are rice cutomers from UD. Guna Karya Grogol, Kediri Regency. This research is quantitative research. Data cllection was carried out using questionnaires, interviews, observation, documentation and literature, Data analysis was perfomed usuing validity test, realibility test, classic assumption test., multiple linear test, hypothesis test, determination test. From the result of the research that has been done, it shows that the first problem formulation regarding the product partially has a significance level effect on customers satisfaction. This is evidenced by the t count value of 2.850 with a significance level of 0,009. Price partially has a significance effect on consumer satisfaction. This is evidenced by the t count value of 1.948 with a significance level of 0,044. Place partially has a significant effect on customer satisfaction. Product,price and Place on customer satisfaction simultaneously have a significant effect on customer satisfaction. F count is 3.968 with a sig level of 0.021 where the figure is <0.05.

Coffee shops that use marketing strategies to achieve customer repurchase intention by providing quality service and good taste, namely Nongkasky Coffee and Eatery. The taste of Nongkasky Coffee and Eatery is quite good, including in the processing and selection of ingredients and has a kitchen expert who knows his field. In addition, it also provides friendly service quality, but waiters are less responsive in handling consumer complaints. This research is a quantitative research. The research location is located at Nongkasky Coffee and Eatery, Kec. Wates Kab. Kediri. The population in this study was 900 consumers. The sample in this study were 60 consumers using the Malhotra sampling technique. The analysis technique used is validity and reliability test, classic assumption test, multiple linear analysis test and hypothesis test. Partially the variable of service quality (X1) has a significant effect on the variable of interest in repeating (Y). Partially taste (X2) has a significant effect on repurchase intention (Y). Simultaneously service quality (X1) and service quality (X2) affect customer repurchase intention (Y).
 
 

Pengaruh earning per share dan return on assets adalah indikator yang sangat penting untuk mengetahui harga saham. Penelitian ini merupakan jenis penelitan kuantitatif, yaitu menganalisis pengaruh antara earning per share dan return on assets terhadap harga saham baik secara simultan maupun parsial. Data yang digunakan dalam penelitian ini merupakan data sekunder yang berupa laporan keuangan pada perusahaan otomotif tahun 2019-2021 yang listing di Bursa Efek Indonesia. Sampel yang digunakan dalam penelitian ini adalah 12 perusahaan otomotif yang terus-menerus listing di Bursa Efek Indonesia pada periode 2017-2019. Hasil penelitian ini menunjukkan bahwa variabel earning per share (X1) berpengaruh terhadap harga saham (Y) dengan nilai sig. sebesar 0,001 < 0,05, return on assets (X2) berpengaruh terhadap harga saham (Y) dengan hasil nilai sig. sebesar 0,045 < 0,05, earning per share (X1) dan return on assets (X2) secara simultan berpengaruh terhadap harga saham (Y) sebesar 33,0% dengan hasil nilai sig. sebesar 0,001 < 0,05.

Penelitian ini bertujuan untuk mengetahui pengaruh signifikan economic value added, market value added, dan financial value added terhadap harga saham. Jenis data yang digunakan adalah data sekunder yang diperoleh dari situs internet www.idx.co.id. Metode pengambilan sampel menggunakan purposive sampling sehingga diperoleh sebanyak 18 perusahan properti dan real estate yang terdaftar di Bursa Efek Indonesia periode 2018-2020. Dengan demikian jumlah data yang diamati dalam penelitian ini berjumlah 48 data. Teknik analisis menggunakan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa secara parsial economic value added tidak berpengaruh signifikan terhadap harga saham dengan nilai signifikansi yang didapatkan sebesar 0,905 > 0.05. Market value added secara parsial berpengaruh negatif signifikan terhadap harga saham dengan nilai signifikansi yang didapatkan sebesar 0,001 < 0,05. Financial value added secara parsial berpengaruh negatif dan tidak signifikan terhadap harga saham dengan nilai signifikansi yang didapatkan sebesar 0,641 > 0,05. Sementara itu, secara simultan economic value added, market value added, dan financial value added berpengaruh signifikan terhadap harga saham diperoleh nilai signifikansi 0,010 < 0,05.