Jati Village has a unique potential in processing organic waste into Liquid Organic Fertilizer (POC). The waste processing is an effort to preserve the environment and also provide added economic value to the local community. However, in making sales, the community in Jati Village has not implemented the right marketing strategy. Digital marketing offers various tools and platforms that can be used to promote POC. Digital marketing strategies that can be applied include the use of social media such as Instagram, Facebook, Tiktok and Youtube to promote POC through interesting and educational visual content, as well as direct interaction with consumers. By implementing digital marketing strategies, Jati Village can increase the visibility of their POC products, expand their customer base, and increase revenue. This can support the SDGs program, especially point 8, namely Equitable Village Economic Growth. Utilizing technology for marketing can help POC sales sell evenly.

This activity aims to utilize household organic waste into liquid organic fertilizer (POC) in Jati Village, Sidoarjo Regency. Organic waste that generally comes from leftover food and vegetables is often just thrown away and causes an unpleasant odor and environmental pollution. Through counseling and practice of making POC, the community is expected to be able to process organic waste into fertilizer that is beneficial for plants. The method used involves counseling on the importance of processing organic waste, as well as practical steps in making POC, including preparation of materials, cutting, mixing with supporting materials such as brown sugar and EM4, fermentation process, filtering, and storage. The results of the activity show that the community has become more aware of the importance of processing organic waste and can practice making POC independently in their respective homes. This program not only reduces the amount of waste disposed of to landfills (TPA) but also increases soil fertility and contributes to environmental sustainability