Dalam Keputusan Penggunaan, Turbo Marketing  menjadi sebuah alasan utama dalam menetukan keputusan untuk menggunakan suatu layananan, Tujuan penelitian ini untuk mengetahui pengaruh Turbo Marketing  terhadap keputusan Penggunaan Grab food di kota bima, Jenis penelitian yaitu Asosiatif, Instrumen penelitian menggunakan kuesioner dengan skala likert. Populasi yang digunakan dalam penelitian ini yaitu seluruh konsumen yang pernah mengunakan layanan grab food  yang jumlahnya tidak diketahui pasti (Unknown Population) jumlah sampel yang digunakan dalam penelitian ini sebanyak 50 responden dengan teknik pengambilan sampel yaitu purposive sampling. Teknik pengumpulan data dengan observasi, kuesioner, dan study pustaka. Teknik Analisa data dengan melakukan uji validitas, uji reliabilitas, uji regresi linear sederhana, koefisien korelasi, uji determinasi,dan uji t Hasil penelitian ini menunjukan bahwa Turbo Marketing berpengaruh secara signifikan terhadap keputusan penggunaan Grab food di kota bima

The application of artificial intelligence in management information systems provides effectiveness and efficiency in business processes. The integration of artificial intelligence and management information systems has changed the procedures for collecting data, analyzing data, and utilizing data. This research aims to explain the application of artificial intelligence in management information systems and identify ethical challenges and social impacts arising from the application of artificial intelligence in management information systems. The research method used in this research is the library study method, which is a research approach that involves collecting and analyzing information available in forms such as articles, reference books and other reference sources. The results of the research are that the application of artificial intelligence provides convenience by automating routine tasks thereby increasing user efficiency and effectiveness. However, apart from providing convenience, there are ethical challenges and social impacts that arise from the application of artificial intelligence in management information systems, such as threats to data security and increasingly narrow job opportunities.