Analisis Sistem Pengendalian Manajemen dalam Upaya Meningkatkan Daya Saing
(Stephanie Natania, Rianti Simanjuntak, Fasiduhu Baene, Toman Sony Tambunan)
DOI : 10.62383/progres.v2i2.1701
- Volume: 2,
Issue: 2,
Sitasi : 0 23-May-2025
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| Last.02-Aug-2025
Abstrak:
The problem of this research is how the implementation of the management control system in TOSERBA MMTC and what strategies are carried out to improve competitiveness in TOSERBA MMTC. The purpose of this study is to determine how the implementation of the management control system in TOSERBA MMTC and to determine what strategies are carried out to improve competitiveness in TOSERBA MMTC. This research method uses a qualitative approach. The data analysis techniques used are data reduction, data presentation and drawing conclusions. The results of the study TOSERBA MMTC has implemented a structured management control system at three levels: strategic, operational, and financial. Strategic involves quarterly planning based on historical data; operational combines computerized information systems and a collaborative work culture; while finance applies tiered authorization and bottom-up budgeting, which has successfully reduced budget deviations by 22%. To improve competitiveness, MMTC carries a hyperlocal strategy by selling 45% local products, digital transformation such as WhatsApp Business and dynamic discount systems, and marketing through local social media and digital loyalty programs, which have proven effective in increasing sales and customer retention.
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2025 |
Analisis Penerapan Sistem Pengendalian Manajemen untuk Meningkatkan Kinerja Perusahaan pada PT. Melu Bangun Wiweka
(Sarah Simanjuntak, Dina Oviani Siregar, Enjelina Jurela Rotua Lumban Tobing, Toman Sony Tambunan)
DOI : 10.61132/rimba.v3i2.1719
- Volume: 3,
Issue: 2,
Sitasi : 0 07-May-2025
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| Last.06-Aug-2025
Abstrak:
This study aims to analyze the implementation of management control systems in improving company performance at PT. Melu Bangun Wiweka (MBW), a private construction company facing tight competition in the construction services industry. The study uses a qualitative approach with a descriptive method, where data is obtained through interviews with the company. The results of the study indicate that PT. MBW has implemented a fairly good management control system through the stages of strategic planning, budgeting, activity implementation, and performance evaluation. This system has been proven to play an important role in directing organizational activities and improving employee performance through the provision of rewards and sanctions based on standard operating procedures. This study concludes that a structured and communicative management control system can improve the effectiveness and efficiency of the company in achieving its goals. It is recommended that the company continue to improve employee understanding of the company's vision and strengthen the evaluation system to face competitive challenges in the future
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2025 |
Implikasi Hukum Bisnis Terhadap Perlindungan Konsumen dalam Transaksi E-Commerce di Indonesia
(Sarah Simanjuntak, Dina Oviani Siregar, Listra Debora Siahaan, Toman Sony Tambunan)
DOI : 10.61132/rimba.v3i2.1718
- Volume: 3,
Issue: 2,
Sitasi : 0 06-May-2025
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| Last.06-Aug-2025
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This study aims to analyze the implications of business law on consumer protection in e-commerce transactions in Indonesia. The results of the study indicate that business law plays an important role in protecting consumers in e-commerce transactions. However, the effectiveness of existing laws and regulations is still questionable because there are still many cases of fraud and unfair business practices. Therefore, this study suggests the need for improvements to laws and regulations, increased consumer awareness, effective supervision, and cooperation between the government and business actors to improve consumer protection in e-commerce transactions in Indonesia.
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2025 |
Pengaruh Disiplin Kerja terhadap Kinerja Karyawan Pada PT. Merek Indah Lestari Medan
(Winna Suryani Br Berutu, Ninda Elisa May Saputri Saragih, Rosinta Gultom, Citra Julieta Nahampu, Toman Sony Tambunan)
DOI : 10.55606/jekombis.v4i1.4775
- Volume: 4,
Issue: 1,
Sitasi : 0 22-Jan-2025
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| Last.13-Aug-2025
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This research aims to examine the influence of work discipline on employee performance at PT. Indah Lestari Medan Brand. This type of research uses a quantitative approach. The data collection technique in this research uses descriptive observations. The instrument used was a questionnaire. With a population of 100 and a sample size of 20. The data analysis technique used is simple regression using SPSS statistical tools. The results of the research found that there is an influence between work discipline on the performance of PT employees. Indah Lestari Medan Brand.
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2025 |
Pengaruh Kualitas Layanan dan Lokasi terhadap Kepuasan Pelanggan di Toko Mona Fashion
(Hanre K Sibagariang, Ances Sitohang, Dohar Sinaga, Toman Sony Tambunan)
DOI : 10.55606/jekombis.v4i1.4776
- Volume: 4,
Issue: 1,
Sitasi : 0 22-Jan-2025
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| Last.13-Aug-2025
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The aim of the research is to identify and analyze the influence of service quality and location on customer satisfaction. This type of research uses a quantitative approach, because the data to be processed is ratio data and to determine the magnitude of the influence between the variables studied with a sample of 170 people. Where the samples taken have been using products from the Mona Fashion store and this research uses a statistical tool, namely SPSS. The analysis technique used in the research is the validity test, reliability test and normality test. The results of the research can be concluded that service quality partially has a positive effect on satisfaction. customers. This is proven by the t-calculated value being greater than the t-table, namely 2,134 > 0.1506. With a significance level of 0.000 < 0.05, location partially has a positive effect on customer satisfaction. This is proven by the t-calculated value greater than in the t-table, namely 0.503 > 0.1506. With a significant level of 0.000 < 0.05, simultaneously service quality and location influence customer satisfaction at mona fashion store and there is no indication of multicollinearity in this model so the analysis results are considered valid.
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2025 |
Pengaruh Social Media dan Brand Ambasador Terhadap Minta Beli Produk Glad2glow Pada Missglam
(Heni Anjelica Silalahi, Juliana Br Sagala, Septiana Lumbangaol, Toman Sony Tambunan)
DOI : 10.61132/jumabedi.v2i1.417
- Volume: 2,
Issue: 1,
Sitasi : 0 03-Jan-2025
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| Last.08-Aug-2025
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This study aims to analyze the influence of social media marketing and brand ambassadors on the purchase interest of Glad2Glow products on MissGlam. The development of digital technology has influenced the way companies market their products, especially through social media platforms. This study uses a quantitative approach with a survey method, where data is collected through questionnaires distributed to 100 respondents who are active social media users and MissGlam customers. Data analysis was carried out using multiple linear regression to test the influence of each independent variable on product purchase interest. The results of the study show that both social media marketing and brand ambassadors have a positive and significant influence on the purchase interest of Glad2Glow products. Social media marketing, with interesting content and promotion through digital platforms, has a strong impact on building awareness and purchase interest. In addition, the presence of brand ambassadors who have influence on the audience also plays an important role in increasing consumer purchasing decisions. These findings provide implications for companies to further maximize digital marketing strategies and choose the right brand ambassadors to increase product purchase interest in a competitive market.
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2025 |
Studi Kajian Program Badan Riset dan Inovasi Daerah Kota Medan
(Nadya Fasya, Albi Tania Sembiring, Marcella Marcella, Toman Sony Tambunan, Abdul Haris Baeha, Dewi Mahrani Rangkuty)
DOI : 10.58192/wawasan.v2i1.1938
- Volume: 2,
Issue: 1,
Sitasi : 0 29-Jan-2024
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| Last.07-Jul-2025
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The discussion around BRIDA is a topic that is being discussed along with the transformation of the Research and Development Agency (BPP) of the Ministry of Home Affairs, in accordance with the provisions of Article 65 paragraph (1) of Presidential Regulation Number 78 of 2021. The article asserts that the work unit responsible for research, development, and application of science and technology within the ministry/agency will be transferred to the responsibility of the National Research and Innovation Agency (BRIN). This research uses a descriptive qualitative approach with a literature study method through literature review that refers to field data in relation to the research title. Data sources were obtained from information publications on various related websites. The programmes, targets and achievements of the Regional Research and Innovation Agency of Medan City during the period 2020 to 2022 showed a positive trend, with percentages above 50% and points that reached a satisfactory level of success. Evaluation of the annual work programme was conducted at the end of each activity in a fiscal year and at the end of the fiscal year, providing an overall picture of performance and achievements.
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2024 |