The problem of this research is how the implementation of the management control system in TOSERBA MMTC and what strategies are carried out to improve competitiveness in TOSERBA MMTC. The purpose of this study is to determine how the implementation of the management control system in TOSERBA MMTC and to determine what strategies are carried out to improve competitiveness in TOSERBA MMTC. This research method uses a qualitative approach. The data analysis techniques used are data reduction, data presentation and drawing conclusions. The results of the study TOSERBA MMTC has implemented a structured management control system at three levels: strategic, operational, and financial. Strategic involves quarterly planning based on historical data; operational combines computerized information systems and a collaborative work culture; while finance applies tiered authorization and bottom-up budgeting, which has successfully reduced budget deviations by 22%. To improve competitiveness, MMTC carries a hyperlocal strategy by selling 45% local products, digital transformation such as WhatsApp Business and dynamic discount systems, and marketing through local social media and digital loyalty programs, which have proven effective in increasing sales and customer retention.

This study aims to analyze the influence of social media marketing and brand ambassadors on the purchase interest of Glad2Glow products on MissGlam. The development of digital technology has influenced the way companies market their products, especially through social media platforms. This study uses a quantitative approach with a survey method, where data is collected through questionnaires distributed to 100 respondents who are active social media users and MissGlam customers. Data analysis was carried out using multiple linear regression to test the influence of each independent variable on product purchase interest. The results of the study show that both social media marketing and brand ambassadors have a positive and significant influence on the purchase interest of Glad2Glow products. Social media marketing, with interesting content and promotion through digital platforms, has a strong impact on building awareness and purchase interest. In addition, the presence of brand ambassadors who have influence on the audience also plays an important role in increasing consumer purchasing decisions. These findings provide implications for companies to further maximize digital marketing strategies and choose the right brand ambassadors to increase product purchase interest in a competitive market.

The discussion around BRIDA is a topic that is being discussed along with the transformation of the Research and Development Agency (BPP) of the Ministry of Home Affairs, in accordance with the provisions of Article 65 paragraph (1) of Presidential Regulation Number 78 of 2021. The article asserts that the work unit responsible for research, development, and application of science and technology within the ministry/agency will be transferred to the responsibility of the National Research and Innovation Agency (BRIN). This research uses a descriptive qualitative approach with a literature study method through literature review that refers to field data in relation to the research title. Data sources were obtained from information publications on various related websites. The programmes, targets and achievements of the Regional Research and Innovation Agency of Medan City during the period 2020 to 2022 showed a positive trend, with percentages above 50% and points that reached a satisfactory level of success. Evaluation of the annual work programme was conducted at the end of each activity in a fiscal year and at the end of the fiscal year, providing an overall picture of performance and achievements.