This qualitative study aims to explore the relationship between Human Resource Management (HRM) practices and the enhancement of financial management competence within Micro, Small, and Medium Enterprises (MSMEs). The research model is grounded in HRM theories and financial management frameworks. A purposive sampling technique is employed to select participants from diverse MSMEs. Data analysis involves thematic analysis, focusing on identifying patterns and themes within the collected qualitative data. The findings reveal that strategic HRM practices such as recruitment, training, and performance appraisal significantly contribute to improving financial management competence in MSMEs. Additionally, fostering a culture of continuous learning and skill development emerges as a crucial factor. This study provides valuable insights for MSMEs aiming to strengthen their financial management capabilities through effective HRM strategies.

This research aims to investigate ethical business practices in sustainable digital marketing among Micro, Small, and Medium Enterprises (MSMEs). The research model adopts a qualitative approach to delve into the intricacies of ethical decision-making processes within digital marketing strategies. Sampling techniques involve purposive sampling to select MSMEs known for their sustainable practices. Data analysis employs thematic analysis, allowing for the identification of patterns and themes related to ethical considerations in digital marketing. Preliminary findings indicate a growing consciousness among MSMEs towards adopting ethical principles in their digital marketing endeavors, contributing to the sustainability of their businesses while fostering consumer trust and loyalty. This study sheds light on the importance of ethical conduct in digital marketing for the long-term viability of MSMEs in the contemporary business landscape.