Alongside the advancement of information technology, the marketing industry has grown pretty quickly. SMEs today have to implement new marketing techniques to promote their goods in the digital age. MSMEs exist in Segaran Village, Klaten, aswell. SMEs have the potential to succeed in Segaran Klaten Village because of the numerous artistic and cultural activities organized there. The issue, however, is that MSME players still have an inadequate understanding of the idea of digital branding. The community service team from UNIBA Surakarta provides digital marketing training for SMEs in Segaran Village as a result. This activity's implementation is carried out in stages. Through this activity it is expected to be able to provide an understanding of the function of digital marketing and have the ability to apply digital marketing. In the end, this activity is expected to be able to increase the economy of the people of Segaran Village with the role of digital marketing carried out by SME sactors in Segaran Village.

Marketing activities have experienced a fairly rapid development along with development of information technology. In today's all-digital era, digital marketing formed a new strategy that is very important in the marketing of a company, especially for businesses such as online stores that allow buying and selling at once. Current company competing in developing their marketing strategies in achieving and retain customers. The virtual world is getting closer to everyday life we, making the era of digitalization we cannot avoid. The customer is currently in commit Interaction with the company is carried out by utilizing social media and applications growing rapidly. This can be caused by various factors that go wrong only environmental factor. So the author makes an activity that can help these problems by holding socialization of the Role of Digital Marketing for MSMEs in this era digitization. The method of implementing community service activities is by doing an approach in the form of socialization and useful training to add insight/education to the community so that the knowledge gained can be applied in activities MSMEs. There are three stages of implementation, namely the planning stage in the stage planning, students collect data first through surveys and interviews regarding MSMEs in Segaran Village along with the behavior of MSMEs in the Village the. Every student who takes part in the community service activity program show the attitude of responsibility as an executor, it is shown by every student on time while carrying out each task. Good communication has been shown every students during discussions and evaluations after community activities. Student always conduct an evaluation to improve an activity that has been carried out to achieve more optimal activities. In the era of digital technology has changed the human way of life communicate, act, and make decisions. Marketing activities were not separated from influence of digital technology. The term digital-based marketing has evolved from Initially marketing activities for goods and services using digital channels to broader understanding, namely the process of acquiring consumers, building preferences consumers, promote brands, maintain consumers, and increase sales.