Posbindu Dahlia Indah located in Petukangan Selatan Village has developed into a center for community empowerment activities based on local potential, especially in the production of tea bags from butterfly pea flowers (Clitoria ternatea). This product has added value both in terms of economy and health benefits, thus promising broad market opportunities. However, limitations in human resource (HR) management, such as lack of technical skills, suboptimal division of tasks, and minimal knowledge about packaging and marketing, are the main obstacles in increasing production and distribution capacity. This study aims to identify the main challenges in the production process and formulate empowerment strategies through HR training and optimization. The methods used include direct observation of production activities, focus group discussions (FGD) to explore problems and solutions from the perspective of group members, and skills training tailored to local needs. The training covers technical aspects of production, sanitation, packaging, and the basics of community marketing. The results of the study showed that training designed in a participatory manner was able to improve technical skills and self-confidence of group members. A more structured division of tasks also increased the efficiency of the production process. In addition, there is an increase in collective awareness of the importance of building local brands and utilizing social media as a means of promotion. This program not only has an impact on increasing production capacity, but also strengthens social ties between members and creates a spirit of community-based economic independence. This study recommends strengthening ongoing mentoring and expanding marketing networks as strategic steps to support the sustainability of the butterfly pea flower tea bag production business at Posbindu Dahlia Indah. The results of this study are expected to be a model for local economic empowerment that can be replicated in other communities with similar potential.

Posbindu Dahlia Indah is a community-based business that develops healthy food products from natural ingredients. Products such as Kunyit Asem, Kunyit Tawar, Asem Gula, Ginger Powder, and Vegetable chips are produced with an environmentally friendly approach and without preservatives. However, Posbindu faces challenges in marketing and branding, with an unoptimized e-commerce account, limited digital marketing, and less attractive product packaging. The purpose of this service is to identify and overcome marketing problems through an integrated approach between traditional, digital, and community-based marketing. The methods used are traditional and digital marketing training, as well as the development of customer loyalty programs and partnerships with healthy food stalls and shops. The results showed that through strengthening digital marketing, social media, and community partnerships, Posbindu's products were more widely recognized and received positive responses from consumers. In addition, the customer loyalty program also increases repeat orders and builds long-term relationships. The long-term benefits of this strategy are increased brand awareness, market expansion, and stronger business sustainability.

This study aims to determine the effect of Firm Size, Leverage, Liquidity, and Growth Sales on Profitability in the food and beverage sub-sector listed on the Indonesia Stock Exchange for the 2020–2023 period. The sample of this research is 46 companies in the food and beverage sub-sector that are listed on the Indonesia Stock Exchange for the 2020-2023 period. The result showed that Firm Size had a significance and positive effect on Profitability and Leverage had a significance and negative effect on Profitability. Meanwhile Liquidity and Growth Sales has no effect on Profitability.

The research aims to find out whether market place moderate lifestyle and price on purchasing decisions in conventional markets. The sample used was 88 respondents, obtained using google from in 2023. Analysis used smart PLS with outer and inner model. The results obtained show that lifestyle and price influence purchasing decisions in conventional markets, market place moderates the relationship between lifestyle and purchasing decisions in conventional markets and market place cannot moderate the relationship between price and purchasing decisions in conventional markets.