Along with the increasing public interest in fun recreational activities such as water parks, the tourism sector has grown rapidly in recent years. This study examines the effect of physical evidence and perceived value on revisit intention through visitor satisfaction as an intervening variable for visitors to Labersa Waterpark Riau Fantasi. This research was conducted using quantitative research methods. The sampling technique used was Accidental Sampling with a sample size of 98 respondents. The data obtained is then processed using SmartPLS 4.0 software. The results of this research are : (1) physical evidence has a significant effect on revisit intention, (2) perceived value has a significant effect on revisit intention, (3) physical evidence has a significant effect on visitor satisfaction, (4) perceived value has a significant effect on visitor satisfaction, (5) visitor satisfaction has a significant effect on revisit intention, (6) visitor satisfaction is able to mediate the effect of physical evidence on revisit intention, (7) visitor satisfaction is able to mediate the effect of perceived value on revisit intention. 

Business competition in Indonesia is increasing, many companies operating in the same field, offering similar services make competition unavoidable, one of which is in the aviation industry. This study aims to determine the effect of service quality, customer experience and perceived value on customer loyalty of airlines using the services of the AirAsia Pekanbaru Representative Office. This study uses a quantitative method. The sampling technique is Purposive Sampling with a sample size of 98 respondents. The data obtained were processed using SPSS software version 25. The results of this study are: (1) service quality has a significant effect on customer loyalty, (2) customer experience has a significant effect on customer loyalty, (3) perceived value has a significant effect on customer loyalty, (4) service quality, customer experience and perceived value together can increase customer loyalty.