This research aims to analyze the influence of exogenous variables on endogenous variables, namely investment and employment opportunities. This type of research is quantitative analysis using secondary data with a time series from 1993 to 2022 obtained from the Central Statistics Agency (BPS) of North Sumatra and Bank Indonesia (BI). The data analysis technique in this research uses a simple regression analysis model. The results of this research show that exogenous variables have a significant effect on endogenous variables in the equation model. The investment variable has a significant effect on the employment opportunity variable. For this reason, it is necessary to increase investment (PMA and PMDN), so that there is a coherent increase in employment opportunities. With increasing investment, job opportunities will expand.