This study examines the effectiveness of AI-based chatbots in enhancing customer engagement across various industries. Against the backdrop of increasing digital transformation, the research explores how chatbots influence key metrics such as response time, customer satisfaction, and conversion rates, while identifying implementation challenges and success factors. Through a systematic analysis of recent case studies and empirical data, the study reveals that well-designed chatbots can improve customer satisfaction by 18 percentage points and reduce response times by 99.6%, though limitations persist in handling complex queries and ensuring data privacy. The findings highlight the importance of anthropomorphic design, omnichannel integration, and balanced human-AI collaboration in optimizing chatbot performance. Practical implications suggest that businesses should prioritize transparent data policies, continuous model training, and user-centric conversation flows to maximize engagement. The study contributes to the growing body of knowledge on AI-driven customer service by synthesizing actionable insights from diverse sectors, including retail, banking, and healthcare.

This research aims to find out the role of the digital economy in the performance of modern markets in Indonesia. The method used in this research is a qualitative descriptive method by collecting data from various books and journals whose research focus is the same as the title of the research being studied. The research results show that the digital business economy has provided opportunities for entrepreneurs in the future. By using digital everyone can advance their business and gain profits. With this modern market, consumers will find it easier to access transactions with traders in unlimited areas. However, on the other hand, the modern market also has a negative impact on the Indonesian economy, such as the traditional market ecosystem which will be defeated by the modern market and fraud.

Penelitian ini bertujuan untuk mengetahui strategi apa saja yang dilakukan oleh Rumah Kurasi dalam meningkatkan penjualan yang efektif melalui platform TikTok. Metode yang digunakan dalam penelitian ini yaitu dengan pendekatan deskriptif kualitatif, penelitian ini merupakan penelitian lapangan dan data yang digunakan dalam penelitian ini yaitu data primer dan sekunder, dngan Teknik pengumpulan data melalui observasi dan wawancara. Hasil penelitian menunjukkan bahwa Berbagai macam fitur TikTok dapat memudahkan Rumah Kurasi dalam membuat konten-konten yang menarik sehingga dapat meningkatkan penonton. Banyaknya penonton konten, sangat membantu Rumah Kurasi dalam memasarkan produknya. promosi penjualan melalui review produk yang telah tekurasi melalui live TikTok dapat meningkatkan penjualan yang efektif.

Penelitian ini dilakukan untuk mengetahui model online marketing dengan menggunakan Facebook Ads yang diterapkan oleh Rumah Kurasi sebagai Profesional Kurator. Diterapkan pada UMKM yang menjadi binaan Rumah Kurasi sebagai upaya pemajuan promosi yang dijalankan. Promosi online merupakan sebuah cara promosi yang dilakukan menggunakan media internet seperti Facebook, Whatsapp, dan sejenisnya. Metode penelitian yang digunakan adalah metode penelitian field research dengan jenis pendekatan kualitatif deskriptif. Data yang digunakan berupa data primer dan data sekunder. Data primer berasal dari hasil wawancara dan dokumen resmi, sedangkan data sekunder berasal dari data pendukung yang ditemukan di lapangan. Hasil dari penelitian yang dilakukan adalah bahwasanya Rumah Kurasi menerapkan model online marketing dengan menggunakan Facebook Ads. Penggunaan model online marketing dengn Facebook Ads cukup berpotensi, karena Facebook masih menjadi media sosial yang banyak digandrungi masyarakat Indonesia. Dengan memanfaatkan iklan di Facebook Ads diharapkan dapat meningkatkan volume penjualan produk UMKM Kediri.
Kata Kunci: Facebook Ads, UMKM, dan Volume Penjualan.

Elderly is a group of people over 60 years old which is one of the phases that all humans go through. In this phase there will also be various complex problems, especially falls. Falls are the main cause and often cause morbidity and mortality, especially in the elderly over 65 years. The purpose of this study was to see the effectiveness of reducing the risk of falling by implementing the Otago Exercise Program in the elderly. The method used is a case study conducted in February 2023. The duration of the Otago Exercise intervention is 3x a week for 2 weeks. Based on the results of the EOP implementation, it was found that there was a decrease in the Morse Fall Scale value from 90 to 75 (high risk category of falling). There was also a decrease in the TUG value before and after the exercise was carried out. In conclusion, the application of the Otago Exercise Program can reduce the risk of falling in the elderly.