This study investigates the role of price and promotion on the purchase intention of the book "Becoming a Characterful Human." The study employed a qualitative approach with a descriptive case study design. Fifteen potential buyers were interviewed using semi-structured interviews to gather data on their perceptions of the book's price, the effectiveness of the promotion strategies used, and the factors influencing their purchasing decisions. The results showed that while the promotion strategies were effective in raising awareness and generating interest, the relatively high price of the book posed a significant barrier to purchase. The study concluded that the publisher needs to consider adjusting the price, offering more attractive sales packages, or strengthening promotion strategies to highlight the book's value and reduce price barriers for consumers. By balancing effective promotion strategies with a more competitive price, the publisher can maximize the book's sales potential

The Indonesian government has implemented various programs to improve public welfare; however, social assistance often misses its target, primarily due to a lack of accurate data. Sirapit Subdistrict, as a government institution, has access to important population data for policy development, particularly in the distribution of aid based on community welfare levels. Factors such as education, age, number of dependents, and income play a significant role in determining an individual's welfare. To address this issue, this study proposes the use of the Apriori method to analyze the factors affecting population welfare. The Apriori method is a data mining algorithm useful for discovering association patterns within a dataset. The study results show that with a support value of 3% and a confidence level of 100%, a pattern was found where residents with a high school education, 1-2 dependents, aged 35-45 years, earning Rp 500,000 - Rp 999,999, and with a low welfare level tend to work as laborers. These findings are expected to serve as a foundation for formulating more targeted policies to improve community welfare in Sirapit Subdistrict.

Primagraha University, like other private educational institutions, is faced with the task of attracting the attention of prospective new students amidst increasingly fierce competition. The use of social media as an educational marketing tool provides a unique opportunity to interact directly with prospective students, build brand awareness, and promote university excellence. Education marketing is a strategic approach in managing information and image of educational institutions to attract new students. This research aims to describe an overview of the management of educational marketing strategies using social media at Primagraha University. This type of research uses Field Research. The research uses qualitative methods with data collection techniques carried out through interviews, documentation and social media content analysis. The most effective social media used in the educational marketing process include 3, namely: Instagram, YouTube, and websites. The content presented is in the form of academic activities, promotions, information regarding new student admissions, campus activities, and student achievements. The research results show that implementing marketing strategies using social media has a very good impact on the interest of new students.