This study aims to analyze the effect of quality of work life on employee performance with job satisfaction as a mediating variable for employees at the Lowokwaru District Office, Malang City. Quality of work life is one of the important factors that can influence employee satisfaction and performance in a bureaucratic work environment. This study uses a quantitative approach with an explanatory research type to explain the causal relationship between variables. The population in this study were all 37 employees of the Lowokwaru District Office, and all of them were used as research samples through a total sampling technique. Data collection techniques were carried out through distributing questionnaires, direct interviews, and observations to obtain more comprehensive and in-depth data. Data analysis was carried out using the Structural Equation Modeling (SEM) method based on Partial Least Square (SmartPLS) to test the structural model and research hypotheses. The results showed that quality of work life had a positive and significant effect on job satisfaction and employee performance. Job satisfaction was also proven to have a positive and significant effect on employee performance. In addition, job satisfaction was proven to significantly mediate the relationship between quality of work life and employee performance. Thus, these findings reinforce the importance of creating a supportive, fair work environment that provides a work-life balance to enhance job satisfaction and encourage overall employee performance. The implications of this research suggest that government agency management, particularly at the sub-district level, needs to prioritize efforts to improve the quality of work life as a strategy to encourage optimal employee performance. Improving aspects such as working conditions, participation in decision-making, career development, and work-life balance should be prioritized in managerial policies.

SMEs are the backbone of the local economy and require contextualized and adaptive leadership and human capital management strategies. This article aims to describe the indigenous values-based leadership model implemented in Aglaia Shoes Cleaning-a shoe-care SME in Malang City-and how it contributes to strengthening human capital. The service activities were carried out through a participatory and educative approach, including soft skills training, structuring work structures, and preparing simple SOPs based on local cultural values such as mutual cooperation, responsibility, and perseverance. The results of the activities show that a leadership approach that integrates indigenous values can create a more collaborative work environment, increase productivity, and foster loyalty and a sense of ownership in the work team. Strengthening human capital does not only occur through increasing technical capacity, but also through instilling local values and work ethics. This model has the potential to be replicated in other MSMEs with similar characteristics to encourage local culture-based business sustainability.

This research analyzes the effectiveness of Wismilak Diplomat's sponsorship of the 2024 Presidential Cup Sapi Sono and Karapan Sapi cultural events as a marketing strategy to increase brand awareness and brand image in Madura. Using qualitative methods with a case study approach, this research examines the impact of sponsorship on audience engagement and brand perception through branding elements, interactive activities and digital media. The research results show that culture-based sponsorship has a positive impact on brand awareness and image, especially through direct interaction with the audience and broad media exposure. However, there are challenges in optimizing digital media and the effectiveness of branding elements at event locations. Therefore, more adaptive and innovative sponsorship strategies are needed to increase the impact of culture-based marketing in the future.