. This study aims to determine and analyze the influence of internal quality audits, leadership, and madrasah commitment on service quality at MAN 1 Lamongan. In an era of increasingly fierce competition in education quality, madrasahs are required to continuously improve and innovate their educational services. Internal quality audits are an important tool for identifying the strengths and weaknesses of an institution, while effective leadership and madrasah commitment are the main pillars in fostering a culture of sustainable quality. This study uses a quantitative approach with a survey method, where data is collected through the distribution of questionnaires to all educators and educational staff at MAN 1 Lamongan. The data analysis technique used is multiple linear regression to determine the relationship between independent variables (internal quality audit, leadership, and madrasah commitment) and dependent variables (service quality). The results of the study indicate that simultaneously, all three independent variables have a significant influence on service quality. Partially, internal quality audit has a positive influence through improved evaluation systems and continuous improvement. Effective leadership creates a conducive work environment and encourages active participation from all madrasah components. Meanwhile, the madrasah's high commitment to the institution's vision and mission further strengthens efforts to provide excellent service to students and the community. Thus, collaboration between the audit system, leadership, and madrasah commitment is a key factor in improving the quality of educational services at MAN 1 Lamongan. This study recommends the importance of strengthening quality management capacity and consistently involving all madrasah components in the process of improving service quality.

Survey results from several salted egg manufacturing businesses where in the process of cleaning eggs from the mud mixture using tools in the form of fibers or wires so that the remaining mud stuck to it can be cleaned. Craftsmen who are experienced enough can only clean around 150 eggs or around 12 kg in one hour, of course this is less efficient if the production scale of the UMKM is large. The partners for this community service activity are UMKM which are engaged in making salted eggs. one of the problems faced is in the process of washing salted eggs, which is a process that is carried out before being marketed, where the process still uses manual washing power using human power, manual washing requires less efficient time so that when there are orders, many UMKM experience problems. to fulfill orders from consumers. UMKM that operate in the egg business sector really need a touch of technology related to the salted egg washing method. With this problem, in Community Service Activities for UMKM, salted egg washing machines will be handed over to partner entrepreneurs, namely UMKM Mak Ngat, Purworejo Village, Suruh District, Semarang Regency. The impact of using a salted egg washing machine on Mak'Ngat UMKM is that the salted egg washing process is more economical, namely when done manually it can clean around 150 eggs or around 12 kg in one hour, but when done using a machine the cleaning capacity reaches 45 kg per hour and this number rose drastically.

The rapid development of technology causes consumer tastes to change. With advances in the field of digitalization, it encourages consumers to behave instantaneously. This opens opportunities for MSMEs in terms of expanding the marketing of their products. One of them is implementing an omnichannel marketing business strategy through the Instagram platform. This research aims to describe the use of omnichannel marketing by MSMEs in East OKU Regency using descriptive qualitative research methods. The results of the study show that omnichannel marketing can shape MSME branding so that it can increase E-WoM (electronic word of mouth) so that product sales by MSME players experience an increase. This research is expected to be able to provide input regarding the use of omnichannel marketing business strategies for MSMEs.