Global product policy facing challenges in the digitalization era is a new challenge for manufacturers who market their products internationally and this is a challenge that must be handled by means of marketing research, digital marketing through social media and also making their own applications, and also using Global store as a public puller for these products. The research used a descriptive qualitative research methodology with literature study techniques which sourced from readings such as journals, news sources, books and also facts on the ground which were clearly explained and led to a result which was then concluded as a research result. The results of this study conclude that only companies that are going to market their products or so far after marketing their products to international shores must follow the development of basic marketing digitalization as well as manufacturers who have never marketed their products abroad and also use international or global figures as brands. and attractiveness for consumers who will buy the product.

Thus the purpose of this study is to analyze the marketing promotion strategy implemented by PT Kalbe Farma Tbk's Marketing Area to build competitiveness and improve the pharmaceutical industry, especially in selling generic drugs. Business strategy is a tool that gives a company a competitive advantage. Competitive advantage is a prerequisite for companies to maintain the desired competitive advantage in order to remain profitable and sustainable. consumer purchases continue to increase, advertising and other promotional tools must be balanced by giving discounts and gifts that increase sales value. The research method used is a qualitative approach research method. Qualitative methodology is a research procedure that produces descriptive data in the form of written or spoken words from people and observable behavior. Data collection techniques are carried out by analyzing literature related to research, scientific journals, books, magazines and others. He admitted that 400 of Kalbe's products were also copies of generic foreign products. Through Innogene, Kalbe will be listed as the first local pharmaceutical company to launch various innovative and original products made by Kalbe. The results show that from the analysis of external factors, the opportunities for foreign market distributor promotion strategies for Kalbe are: good pharmaceutical market growth, product innovation and patents, pharmaceutical regulatory policies that benefit incumbent players, information technology capabilities, product technology capabilities and processes, capabilities of economies of scale, broad product lines, ability to build quality. and supply chain capabilities.

The purpose of this study is to analyze how the company's strategy dominates the international market.  PT Indofood Sukses Makmur Tbk is one of the companies that is able to enter the international market.  The products of PT Indofood in this study sell their products in several countries.  This type of research is descriptive qualitative research, namely scientific investigation that aims to understand a phenomenon in its natural social context through a process of in-depth communicative interaction between the researcher and the phenomenon being studied.  From the results of this research, Indomie is the instant noodle brand of PT Indofood Sukses Makmur Tbk in Indonesia and is the largest instant noodle producer in the world with 16 factories that produce 15 billion packs of Indomie each year.  Indomia is also exported to more than 60 countries around the world.  The application of continuous innovation, namely the construction of factories abroad, product strategy, quality maintenance, pricing strategy, distribution strategy, promotion strategy, customer relationship (consumer relationship building strategy).