The purpose of this study was to determine the effect of publicity on the target market at PT. Hidiri Indonesia Cemerlang. To determine the effect of direct marketing on the target market at PT. Hidiri Indonesia Cemerlang. To determine the effect of publicity and direct marketing on the target market at PT. Hidiri Indonesia Cemerlang. The population taken was 154 people and 111 people were sampled using the slovin method. The results showed that Publicity had a significant effect on the target market (accept Ha , reject Ho). Direct marketing had a significant effect on the target market (accept Ha , reject Ho). Simultaneously, the variables of publicity and direct marketing had a significant effect on the target market. It can be concluded that the hypothesis of this study can be accepted, namely: "Publicity and direct marketing have a significant effect on the target market (accept Ha and reject Ho)".

The purpose of this research is to learn how students use used bottles as high print media to create two-dimensional works of art. Another objective is to find out whether the motifs produced from high prints using used bottles match the motifs on the base of the used bottles and to find out whether the prints match the motifs on the base of the used bottles. This research uses a qualitative descriptive method with a sample of 30 works. The research instrument used an observation sheet on the results of printing practice with used bottles on paper. The analysis technique uses descriptive techniques which are then classified into quantitative data groups. The data obtained will be observed on the results of printed works with predetermined benchmarks and tabulated in tabular form. After being observed, it can be concluded from the results of students' work creating two-dimensional works of art with the utilization of used bottles as high print media with good learning outcomes.