The aim of this research was to examine the impact of inf?uencer support, and sa?es advertising materia? on the purchase choices. The hypothesis posited in this research is that inf?uencers, and advertising materia? have a favorab?e impact on customer purchase choices skincare products. The research inc?uded a tota? of 87 respondents who were se?ected via purposive samp?ing, specifica??y purposive samp?ing. The data co??ecting approach invo?ves the use of questionnaires and the ana?ysis of data using SPSS. This ana?ysis inc?udes doing va?idity tests, re?iabi?ity tests, c?assica? assumption tests, mu?tip?e ?inear regression ana?ysis, and hypothesis testing using t tests, F tests, and R2. The research findings indicate that the independent variab?es, name?y Inf?uencers, have a favorab?e impact on purchase choices. Advertising materia? has a beneficia? inf?uence on buying choices. The test resu?ts indicate that the adjusted R-squared va?ue for the independent variab?es inf?uencer, and advertising content on purchasing decisions is 0.577. This suggests that 57.7% of the variation in the purchasing decision variab?e can be exp?ained by the independent variab?es inf?uencer, and advertising content. However, 42.3% of the outcome is affected by other factors, such as the qua?ity of the goods, its ?ocation, brand, and trust.