The advancement of Artificial Intelligence (AI) has brought about significant changes in various industries, including public relations (PR) practices in companies. This research aims to explore the implementation of AI in corporate PR activities in Indonesia. Using a case study approach with in-depth interviews with PR practitioners from three major companies, this research reveals how AI is being used to optimise PR functions. The findings show that AI is primarily used to accelerate media and sentiment analysis, facilitate social media content management, and enhance personalisation and automation in marketing communications. However, there are still limitations to the implementation of AI due to resource constraints and regulatory factors. This research contributes to a better understanding of AI adoption in corporate PR practices in Indonesia and its future development potential. By examining real-world cases, it provides valuable insights into the opportunities and challenges associated with using AI for strategic communication efforts in an emerging market context.

Penelitian ini mengkaji kompleksitas penanganan kejahatan asusila terhadap anak di Indonesia, khususnya terkait inefisiensi Undang-Undang Perlindungan Anak dan lemahnya penegakan hukum. Latar belakang penelitian didasarkan pada maraknya kasus kejahatan asusila terhadap anak, definisi anak yang beragam, serta lambatnya penanganan kasus oleh berbagai lembaga. Metode penelitian menggunakan pendekatan yuridis normatif dengan menganalisis literatur kepustakaan dan peraturan perundang-undangan yang relevan. Hasil pembahasan menunjukkan adanya kelemahan dalam sistem peradilan, terutama penanganan kasus oleh Polri dan KPAI, serta perlu adanya harmonisasi aturan hukum dan prosedur antara peradilan umum dan disiplin internal Polri. Penelitian juga mengungkap perlunya pendekatan multisektoral dan terintegrasi yang melibatkan berbagai pihak untuk pencegahan dan penanganan kasus kejahatan asusila terhadap anak, serta pentingnya memperkuat sistem pengawasan dan akuntabilitas semua lembaga yang bertanggung jawab.

Abstract The process of residential administration services to the community at the head of the village office is generally still done manually. Applicants should come to the head of the village office to find out the service procedures, queue up in service, so that the service process takes time that often exceeds the maximum set time standard. Uncertainty over the completion of delayed services on subsequent days is also frequent due to lack of mechanisms to monitor progress of service completion. Service officers also can not flexibly work in providing services because they have to be in place and time that has been set. This research develops a model of integrated Web-based public service system application at kelurahan office, using R & D research and development method, which is implementing some part of development method of SDLC (System Development Life Cycle) Software. The result of user test (user acceptance) shows that the application of the built system can help facilitate the community and management in head of the village office, and accelerate the process of population administration services to the community.