In today’s era, social media has become a driving force for increasing digital entrepreneurship. Businesses are utilizing social media sites such as Instagram, TikTok, LinkedIn, or even Facebook to brand their companies or products and interact with clients. This is great news for businesses, especially SMEs, to have low-cost access to key markets worldwide. One evident trend is the emergence of social commerce – business-to-consumer commerce without intermediaries, exclusive of other e-commerce models. However, the adoption of social media in digital entrepreneurship comes with several challenges, such as changes in algorithms that can affect content visibility and risks related to data security and user privacy. Nevertheless, social media remains useful in terms of analytics to support strategic decisions. This study shows the value of social media for entrepreneurship and technologies that help improve content personalization and consumer behavior analysis, such as artificial intelligence and big data. This study attempts to fill the gap in the literature by looking at the differences in the outcomes of social media use in developing and developed countries and the outcomes of new technologies on digital business ventures.

The This study aims to explore the implementation of online learning of Teaching Skills and Microteaching courses, focusing on three main aspects: preparation, implementation, and evaluation of learning. This study also considers the challenges that arise due to student involvement in the Merdeka Belajar Kampus Merdeka (MBKM) program, which often affects the consistency of their participation in regular learning. This study was conducted using a qualitative descriptive method with a case study design. The results showed that online learning was quite effective in conveying teaching skills theory through digital materials and asynchronous activities. However, teaching practice simulations faced several limitations, such as the difficulty of observing non-verbal elements, classroom management, and spontaneous responses of students during online simulations. Technical constraints, especially unstable internet connections, were also major obstacles in implementing learning. In addition, students involved in MBKM reported difficulties in dividing time between program assignments and regular course preparation, which impacted their participation and engagement.

This research aims to determine public relations strategies through digital literacy to improve the positive image of SMK PGRI 2 Sidoarjo. This research uses a qualitative type of research with a qualitative descriptive research approach. Data collection techniques in this research are interviews, observation and documentation. To confirm the research results, data validity techniques using source triangulation were used. This research uses data analysis through data collection, data reduction, data presentation, and drawing conclusions. The research results explain that the public relations strategy through digital literacy at SMK PGRI 2 Sidoarjo is generally by forming good and attractive branding on school social media. By sharing achievements and positive activities at school. Then the public relations of SMK PGRI 2 Sidoarjo also carried out promotions, especially during new student registration. Public Relations of SMK PGRI 2 Sidoarjo also tries to establish good communication with students' parents via WhatsApp groups to share information related to the school. Based on this, public relations at SMK PGRI 2 Sidoarjo has made efforts to improve the school's positive image, especially through social media because it follows technological developments.