This study aims to analyze the effect of accessibility on tourist satisfaction at Mitra Deli Sayum Sabah Natural Baths. The accessibility in question includes factors such as road infrastructure conditions, transportation availability, ease of navigation, and other supporting facilities that affect the comfort and ease of tourists in reaching the location. The research method used is a quantitative approach with data collection techniques through questionnaires distributed to 100 respondents who are tourists visiting the location. The data were analyzed using linear regression to determine the extent to which accessibility affects the level of tourist satisfaction. The results of the study indicate that accessibility has a significant effect on tourist satisfaction, where ease of access contributes greatly to increasing the positive experience of visitors. These findings are expected to be input for managers and local governments to improve the quality of infrastructure and supporting facilities in order to attract more tourists.

This study aims to analyze the influence of product image and ethnocentrism factors on knowledge about Uis Karo, a traditional cloth typical of the Karo people, among students of Medan Area University. Product image refers to students' perceptions of the quality, beauty, and relevance of Uis Karo as part of local culture, while ethnocentrism refers to the tendency to prioritize and value local products over foreign products. The research method uses a quantitative approach with data collection through questionnaires distributed to 98 students. The results of the analysis show that product image has a significant influence on students' knowledge of Uis Karo, where positive perceptions of the quality and aesthetics of Uis Karo increase students' interest in learning about this cultural product. In addition, ethnocentrism factors have also been shown to have a significant influence; students with high levels of ethnocentrism tend to be more interested and have better knowledge about Uis Karo. These findings imply the importance of promotional strategies that strengthen the image of Uis Karo products and strengthen ethnocentrism attitudes to increase understanding and pride in local culture among the younger generation.