This study examines how branding ambassador Syifa Hadju and content marketing affect Glad2glow skin care purchases. The research will focus on @glad2glow Instagram followers. This research was inspired by severe local perawatan kulit competition and consumer apathy about buying. Glad2glow hired Syifa Hadju as its brand ambassador and implemented a social media content marketing campaign to address this challenge. Using a Likert-scale questionnaire, quantitative data was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) and SmartPLS software. According to the research, Syifa Hadju significantly improves the possibility of customers completing a purchase, while engaging and consistent content marketing enhances audience engagement. Both components boost customer purchase intent, but the brand ambassador has a greater impact. These findings help create effective digital marketing strategies in the competitive perawatan kulit business.

This research seeks to examine the effect of service quality on revisit intention, with customer satisfaction acting as a mediating variable, at Adiksi Coffee in Bandar Lampung. The study employed a survey method using questionnaires, gathering responses from 160 individuals who had previously visited Adiksi Coffee. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to assess the relationships among service quality, customer satisfaction, and revisit intention. The analysis utilized the SERVQUAL dimensions for measuring service quality, alongside performance, expenses and overall expectation dimensions for customer satisfaction, and the Theory of Planned Behavior (TPB) dimensions for revisit intention. The findings revealed that service quality significantly and positively influences customer satisfaction; service quality also directly and positively impacts revisit intention. Additionally, customer satisfaction was found to have a significant positive effect on revisit intention and served as a mediator in the relationship between service quality and revisit intention. This study highlights the critical role of service quality in shaping customer satisfaction and revisit intention within the coffee shop sector, particularly at Adiksi Coffee. These insights offer valuable practical implications for coffee shop operators aiming to enhance customer satisfaction and encourage repeat visits by focusing on service quality improvements.

This research discusses the implementation of compliance for trade service employees which is being re-implemented for the community in connection with the rise of street vendors in the South Sumatra province. The research method used in this research is a qualitative research method. Qualitative research methods are research methods that prioritize social phenomena and provide evidence that is socially coherent and specific in relation to the cases or phenomena that occur. The problems studied in qualitative research are relatively clearer and easier to understand because case studies prioritize real events that occur in the community. The research results show that the implementation of the level of compliance among trade service employees is still relatively lacking. This is because the trade department is still not specific and active enough to remind the public regarding the trading process within the South Sumatra provincial department which still trades anywhere. The follow-up carried out by the trade service is still relatively in the form of a warning. Apart from that, employees in the area or environment of the South Sumatra provincial trade office are still lacking in implementation regarding the prohibition on carrying out trading actions that can damage public facilities, trade on the street, fill sidewalks and also eliminate the comfort of other people regarding pedestrians.