Penelitian ini menggunakan metode kualitatif dengan analisis semiotika dari Roland Barhes. Semiotika merupakan metode untuk analisis tanda guna menemukan makna dalam fenomena sosial dan budaya.  Tujuan penelitian ini adalah untuk mengetahui makna visual apa yang terkandung di dalam logo Universitas Ichsan Gorontalo yang digunakan sebagai identitas instansi dilihat dari makna denotasi, makna konotasi dan mitos. Identitas Perusahaan merupakan cerminan dari visi, misi yang divisualisasikan melalui logo. Penelitian ini menggunakan metode kualitatif deskriptif yaitu data yang dikumpulkan berbentuk kata-kata dan gambar. Dengan logo yang tepat pesan mengenai identitas yang diinginkan perusahaan dapat terwakilkan dengan efektif .Teknik pengumpulan data menggunakan teknik dokumentasi/kepustakaan dan observasi . hasil penelitian ini akan menjelaskan makna logo universitas Ichsan Gorontalo yang memiliki tanda/ simbol serta warna yang akan dibedah menurut pendekatan Roland Barthes.

This study discusses the meaning contained in the logo of the Province of Gorontalo in semiotic analysis. Logo is the identity of an institution that represents the history and culture of the institution while semiotics is the science of reading signs both verbally and visually, visual forms make the vision and mission as well as identity reflected in a logo. Just like the regional logo of Gorontalo Province which has various meanings of signs and symbols that reflect the area, for example, the Padi and cotton symbols are inspired by the city government logo which means depicting prosperity and others. There is also an oval pattern in the logo taken from the eggs of the Maleo bird, which is endemic to Gorontalo. There is the fort of Otana and pictures of books taken from our philosophy "adat based on sara', sara' based on the book of Allah. The purpose of the study was to describe and analyze what the meaning of the symbols in the logo of the Gorontalo Province were. The research used semiotic analysis of Charles Sanders Peirce. Semiotics departed from three main elements, which Peirce called the triangle theory of meaning, namely: signs, objects, and interpretants. The meaning of the logo can be studied scientifically with semiotic theory. In Peirce's study, symbols are divided into 3 categories: icons, indexes, and symbols. To analyze the meaning of symbols, Peirce uses 3 semiotic terms: representamen which is a symbol, semiotic object which is a real object of symbol reference, and interpretant which states the relationship between representamen and semiotic objects. Benefits of this research To add scientific insight in the field of linguistics, especially to the use of semiotic theory and to find out creative strategies in promotional activities of a government institution so that they can build a brand in the eyes of the public. The results of this study determine the meaning of the signs on the regional symbols of Gorontalo province. The output of this research is a scientific paper published in an accredited national journal.This study discusses the meaning contained in the logo of the Province of Gorontalo in semiotic analysis. Logo is the identity of an institution that represents the history and culture of the institution while semiotics is the science of reading signs both verbally and visually, visual forms make the vision and mission as well as identity reflected in a logo. Just like the regional logo of Gorontalo Province which has various meanings of signs and symbols that reflect the area, for example, the Padi and cotton symbols are inspired by the city government logo which means depicting prosperity and others. There is also an oval pattern in the logo taken from the eggs of the Maleo bird, which is endemic to Gorontalo. There is the fort of Otana and pictures of books taken from our philosophy "adat based on sara', sara' based on the book of Allah. The purpose of the study was to describe and analyze what the meaning of the symbols in the logo of the Gorontalo Province were. The research used semiotic analysis of Charles Sanders Peirce. Semiotics departed from three main elements, which Peirce called the triangle theory of meaning, namely: signs, objects, and interpretants. The meaning of the logo can be studied scientifically with semiotic theory. In Peirce's study, symbols are divided into 3 categories: icons, indexes, and symbols. To analyze the meaning of symbols, Peirce uses 3 semiotic terms: representamen which is a symbol, semiotic object which is a real object of symbol reference, and interpretant which states the relationship between representamen and semiotic objects. Benefits of this research To add scientific insight in the field of linguistics, especially to the use of semiotic theory and to find out creative strategies in promotional activities of a government institution so that they can build a brand in the eyes of the public. The results of this study determine the meaning of the signs on the regional symbols of Gorontalo province. The output of this research is a scientific paper published in an accredited national journal.

Penelitian ini membahas tentang perubahan koreografi tarian Adat Molapi Saronde menjadi tarian Saronde Kreasi yang ada di kota Gorontalo. Penelitian ini akan berfokus pada perubahan yang terjadi pada koreografi tarian molapi saronde menjadi tarian saronde kreasi karena seiring pekembangan jaman tarian yang biasa hanya dilakukan pada acara adat pernikahan di kalangan raja (bangsawan) kini menjadi tarian masyarakat yang bisa di selenggarakan untuk acara hiburan seperti acara penyambutan tamu. Tujuan Penelitian adalah untuk mengetahui perubahan yang ada pada tarian adat molapi saronde menjadi tarian saronde kreasi serta menganalisis lebih jauh tentang adanya perubahan Gerakan koreografi tarian Molapi Saronde terkait dengan nilai tradisi yang ada di Gorontalo. penelitian ini bersifat  kualitatif. Manfaat Penelitian ini memberikan pengetahuan baru kepada generasi milenial dan wisatawan yang ingin mengetahui makna dari setiap perubahan koreografi yang ada pada tarian Molapi Saronde dan tari Saronde Kreasi. Hasil Penelitian ini mengetahui perubahan serta perbedaan tarian Adat molapi saronde menjadi tarian Saronde Kreasi