Social media is now a very important factor especially for startups, especially in the early stages of growth and brand recognition. The Importance of Social Media as a Marketing Strategy for Startups Students and prospective students in Malaysia. With the increasing use of digital platforms, utilizing social media has become a crucial strategy to reach target audiences, build brand awareness, and increase customer interaction. Seeks to enhance students’ comprehension of the strategic role of social media in effectively marketing their goods and services. Without a social media presence, a startup is missing out on a huge opportunity to grow, be recognized, and connect with potential customers. It is not just about digital existence, but also about competitiveness and business continuity.

This research aims to analyze the role of human resource competencies, entrepreneurial characteristics, innovation, and government policies in improving business performance in MSMEs, especially in the culinary sector of the city of Semarang. This research is a type of quantitative research method using data collection techniques in the form of questionnaires. The population in this study was 3,291 MSMEs. In determining the sample using the purposive sampling method. Of the total 3,291 MSMEs, only 110 Culinary MSMEs were used as respondents in this research.  The data collection technique is carried out by distributing questionnaires whose validity and reliability have been tested. The questionnaires are distributed online via google form. The data analysis method used consists of descriptive analysis, outer model evaluation, and inner model evaluation. The data analysis tool in this research uses smartpls 3.0 software. The results of this research show that innovation has a positive effect on business performance. Government policies have a positive effect on business performance. Human resource competency has a negative effect on business performance. Entrepreneurial characteristics have a negative effect on business performance
 

The purpose of this study was to determine the effect of locus of control and perceptions of organizational support on employee performance with employee engagement and proactive work behavior as intervention variables in DP3AP2KB Central Java Province. This study uses a quantitative descriptive which describes the condition of the facts with the data collected from a questionnaire based on direct observation of the Central Java Province DP3AP2KB. The population in the study included all DP3AP2KB Central Java Province workers, totaling 101 workers and the analysis technique used was multiple linear regression analysis, using SPSS Version 24, and it was found that locus of control had the strongest influence on improving employee performance. Perceived organizational support will also improve employee performance through proactive behavior of employees, because perceived organizational support is found to be unable to directly influence employee performance.

This study aims to examine the effect of empowering leadership on employee performance through self-efficacy, bureaucratic reform, and emotional intelligence. In this study, 49 employees in Social Service were used as samples. The analytical method uses multiple regression analysis using SPSS version 24. The results show that empowering leadership has the strongest effect on the formation of emotional intelligence which has an impact on employee performance. Besides that, empowering leadership will also increase bureaucratic reform which has an impact on employee performance and finally that empowering leadership influences employee performance through self-efficacy.

Cyberloafing behavior is a form of withdrawal deviance in the workplace which is increasingly surfacing along with technological developments. Cyberloafing behavior not only has a positive impact but also has a negative impact on the company. To maximize the positive impact and minimize the negative impact, this research has an urgency to examine predictors that can explain the occurrence of cyberloafing behavior. The study was conducted using employees from various companies in various industries as research samples. The results of this study indicate that cyberloafing behavior is explained by role ambiguity, role conflict and role overload.

The purpose of this study is to examine the influence dual role conflict, burnout, and organizational justice on job satisfaction of the auditor employees in Badan Pemeriksa Keuangan (BPK) representatives of Central Java Province. Data were collected from questionnaires completed by 110 participants and analysed using Structural Equation Modeling (SEM), with AMOS 25.0 version. The findings reveal that dual role conflict had a psotive impact on job satisfaction. Further, burnout had a negative and significant on job satisfaction. Then organizational justice had a positive and significant impact on job satisfaction. Job satisfaction of Auditors at Badan Pemeriksa Keuangan (BPK) is most quickly achieved by reducing their burnout, followed by creating dual role conflict (functional), and creating organizational justice for them.