In the ever-evolving digital era, the concept of "Think Globally, Act Locally" emerges as a key strategy for managing creative and innovative digital businesses. This study aims to explore how companies can integrate global approaches with local adaptations to enhance business competitiveness. The research method involves literature analysis, interactive discussions in webinars, and case studies on digital strategy implementation. Findings reveal that the success of digital businesses is highly influenced by their adaptability to local market needs while maintaining a global vision. The study implies the significance of innovation and creativity in developing culturally relevant products and services, along with leveraging digital technology as a strategic tool. Strategies combining local and global perspectives have the potential to foster sustainable business growth.

This research aims to explore strategies for maximizing human capital in the context of advancing artificial intelligence (AI) technologies within the workforce. The study employs a phenomenological approach to understand individuals' experiences and perceptions regarding AI integration in the workplace. Through purposive sampling, data were gathered from a diverse pool of professionals across industries. Semi-structured interviews were conducted to delve into participants' perspectives on the impact of AI on job roles, skill requirements, and organizational dynamics. Thematic analysis was employed to identify recurring patterns and emergent themes within the qualitative data. Preliminary findings suggest a nuanced interplay between AI technologies and human capabilities, highlighting the need for upskilling, retraining, and fostering adaptability among employees. The study contributes to the discourse on optimizing human resources amidst rapid technological advancements, offering insights for organizational strategies to harness the synergy between human expertise and AI innovations in the future workforce.
 
 
 

This study investigates the role of sustainability and digital marketing in enhancing the branding of Micro, Small, and Medium Enterprises (MSMEs). The aim is to explore how these factors contribute to the branding strategies of MSMEs, particularly in the context of emerging markets. Employing a qualitative approach, the study utilizes a purposive sampling technique to select participants from MSMEs operating in diverse sectors. Data collection involves in-depth interviews and content analysis of digital marketing strategies employed by the selected enterprises. Through thematic analysis, the study examines the interplay between sustainability initiatives, digital marketing efforts, and branding outcomes. Findings reveal the significance of incorporating sustainable practices into branding strategies, alongside the pivotal role of digital marketing channels in enhancing brand visibility and engagement. The study contributes to the understanding of effective branding strategies for MSMEs in leveraging sustainability and digital marketing opportunities to foster brand recognition and competitiveness in the market.