This study aims to analyze the effect of brand awareness, celebrity endorser, and product quality on the purchase decision of Emina cosmetic products among university students in Berau Regency, East Kalimantan. The background of this research is driven by the significant growth of the local cosmetic industry and the high adoption of Emina products among young consumers, especially students. As a popular local cosmetic brand, Emina has successfully captured the attention of its young audience with approaches that resonate with their characteristics. Therefore, it is important to understand the factors influencing their purchasing decisions. The study uses a quantitative approach with a survey technique involving 100 purposively selected respondents. Data was collected through questionnaires and analyzed using multiple linear regression with the help of SPSS version 25. The results of the study show that, simultaneously, all three independent variables (brand awareness, celebrity endorser, and product quality) significantly affect the purchase decision of Emina products. However, when analyzed separately, only celebrity endorser and product quality have a positive and significant influence, while brand awareness does not show a significant impact on the purchase decision. Product quality proves to have the most dominant influence in driving the purchase decision, indicating that consumers prioritize product quality over other factors. The findings provide important recommendations for marketing strategies, particularly for Emina, to focus on emotional value-based promotions that resonate with the young audience. In addition, the selection of relevant celebrity endorsers and consistency in maintaining product quality are crucial factors to consider. This research is expected to contribute to the development of evidence-based marketing strategies in the local cosmetic industry, particularly in non-metropolitan areas, which face unique challenges in increasing product adoption.

Kidney failure is one of the diseases that increases every year and becomes a major health problem in the world, the occurrence of failure is a risk of heart and blood vessel disease and increases morbidity and mortality. The purpose of this study was to determine the experience of dialysis patients' families in helping to prepare food at home. The research method used was a qualitative descriptive study. The location of this study was carried out in the Hemodialysis Room of the Imelda Buruh Indonesia General Hospital, Medan . The time of this study conducted in March to July 2024. The number of participants in this study was 6 participants . Research data were collected through in-depth interviews with participants and analyzed thematically. The results of the study consisted of 3 (three) themes, namely: (1) Eating habits , (2) obstacles or challenges in preparing food, (3) family support for patients. The conclusion of this study is that all participants expressed that the eating patterns of patients with hemodialysis therapy showed normal eating patterns, but when hemodialysis was carried out, patients felt weak and their appetite decreased, but all patients still ate 3 times a day in small portions . Overall, participants provided strong support for patients, both moral support, material in efforts to provide patient food needs, reminding patients to eat regularly according to doctor's recommendations, and faithfully accompanying them during hemodialysis. Although obstacles and challenges were found from both patients and families in overall food management, they could be overcome.

The common problems faced by students include feeling bored, lacking concentration, and being unmotivated in learning due to the lack of collaboration among students and monotonous learning activities. Therefore, this study aims to implement ice-breaking techniques in Islamic Religious Education to improve students' learning outcomes. This research was conducted using Classroom Action Research (CAR) with two cycles, each consisting of two meetings. Each cycle followed four stages: Planning, Implementation, Observation, and Reflection. Data collection techniques included tests in the form of questions and non-test techniques such as interviews, observations, questionnaires, and documentation. Based on the results of the Classroom Action Research, it was concluded that the implementation of ice-breaking techniques in Islamic Religious Education positively influenced students' learning motivation, leading to improved learning outcomes among fifth-grade students at UPT SPF SD Inpres Perumnas 1 Makassar. The study results showed that in the pre-test, the students' average score was 68.9 (Low), with six students achieving mastery, resulting in a 30% mastery level (Low). In the first cycle, applying the ice-breaking technique to students' understanding of Islamic Religious Education resulted in an average test score of 79 (Moderate), with 13 students achieving mastery, reaching a 65% mastery level (Low). In the second cycle, the implementation of ice-breaking techniques led to an improvement in students' learning outcomes, with an average score of 89.6 (High), and 18 students achieving mastery, reaching a 90% mastery level (High). The success indicators in this study, using the Classroom Action Research (CAR) method, demonstrated an improvement in students' understanding, as evidenced by the increase in mastery learning percentages from the pre-test, first cycle, and second cycle, ultimately reaching 80% of the total number of fifth-grade students as the final learning achievement.

Postoperative nausea and vomiting is one of the side effects that often occurs in spinal anesthesia. Nausea and vomiting affect patient morbidity such as stress, discomfort, dehydration, prolonging treatment time and increasing treatment costs. This study aims to determine the effect of acupressure therapy on the incidence of nausea and vomiting after spinal anesthesia in the recovery room at the Imelda Workers Indonesia General Hospital, Medan. This type of research is quantitative research with quasi-experimental research methods. Data reports in the province of North Sumatra showed that there were 25,602 patients who underwent surgery. Meanwhile, at the Indonesian Umim Workers Hospital in Medan, data on surgical patients for January-March 2024 totaled 666 patients, and 250 patients had spinal anesthesia. This research was carried out in February - June 2024 at the Imelda Indonesian Workers General Hospital, Medan. The research sample was taken as many as 20 respondents. incidence of nausea and vomiting after spinal anesthesia at the Imelda Workers Indonesia General Hospital, Medan. Based on the characteristics of respondents based on age, they were in the age range of 36-40 years, namely 55%, based on gender, the majority of respondents were women, namely 60%, respondents based on smoking history were the majority 65%, the distribution of respondents with a history of nausea and vomiting was the majority 55% and the majority of respondents with nausea and vomiting were 60%. The recommendation for this research is that acupressure therapy can be applied in nursing practice so that patients are able to perform it independently. For the Imelda Workers Indonesia General Hospital, Medan, it is necessary to score the risk of nausea and vomiting in patients before surgery to minimize the incidence of post-operative nausea and vomiting.

Postoperative nausea and vomiting is one of the common side effects of spinal anesthesia. Nausea and vomiting affect patient morbidity such as stress, discomfort, dehydration, prolonging treatment time and increasing treatment costs. This study aims to determine the effect of acupressure therapy on the incidence of nausea and vomiting after spinal anesthesia in the recovery room of the Imelda Labor Indonesia General Hospital, Medan. This type of research is a quantitative study with a quasi-experimental research method. Data reports in the province of North Sumatra, there are 25,602 patients undergoing surgery. While at the Umim Labor Indonesia Hospital, Medan, the data on surgical patients as of January-March 2024 amounted to 666 patients, 250 patients were found to have spinal anesthesia. This study was conducted in February - June 2024 at the Imelda Labor Indonesia General Hospital, Medan. A sample of 20 respondents was taken.: The results of the statistical test obtained an ? value of 0.000 (? <0.05), thus it was concluded that there was an effect of acupressure therapy on the incidence of nausea and vomiting after spinal anesthesia at the Imelda Labor Indonesia General Hospital, Medan. Based on the characteristics of respondents based on age, they were in the age range of 36-40 years, which was 55%, based on gender, the majority of respondents were women, which was 60%, respondents based on a history of smoking were 65%, the distribution of respondents with a history of nausea and vomiting was 55% and the majority of respondents with an incidence of nausea and vomiting was 60%. The recommendation for this study is that acupressure therapy can be applied in nursing practice so that patients are able to do it independently. For the Imelda Labor Indonesia General Hospital, Medan, it is necessary to carry out a risk scoring of nausea and vomiting in patients before surgery to minimize the incidence of nausea and vomiting after surgery.

The purpose of this study was to determine to what extent the Problem-Based Learning method improved reading comprehension during the second year of MA Muhajirin As'adiyah Kampiri. This study employed a pre-experimental approach to attain its goal. The researcher employed a cluster random sampling technique with a sample of 24 students from classes XII-A. The pre-test and post-test were used to collect data. Problem-Based Learning was used to teach the experimental class. The data was analyzed using the education data analysis formula. The pre-test and post-test results revealed a considerable improvement. It was demonstrated by the fact that the mean score of the students' experimental post-test (77.9) was greater than the mean score of the students' pre-test (41.8), and the post-test T-test value was 0.02, which was less than (α) = 0.05. The treatment causes an improvement in kids' reading comprehension. Problem-Based Learning improves students' thinking skills and encourages them to use their abilities to read literature. So that students participating in Problem-Based Learning could easily understand the texts. As a result, it is concluded that implementing problem-based learning improves students' reading comprehension throughout their second year of MA Muhajirin As'adiyah Kampiri.

The goal of this study was to determine whether or not using the Spider Word Webbing approach could increase students' vocabulary proficiency in terms of form, meaning, and use. The researcher used a pre-experimental design. The sample for this study was 25 students in their second year of Middle School (MTs Muhajirin As'adiyah Kampiri in the academic year 2019/2020) drawn from a population of 95 students using purposive sampling. A vocabulary test was provided before and after treatment to determine the pupils' language mastery. This study found that using the Spider Word Webbing approach increased students' vocabulary mastery at MTs Muhajirin As'adiyah Kampiri. The t-test (9.050) has a higher value than the t-table (2.064), and the degree of freedom (df) is 24. The null hypothesis (H0) is rejected, while the alternative hypothesis (H1) is accepted. The Spider Word Webbing approach is found to be successful in improving students' vocabulary mastery in terms of form, meaning, and use.

The purpose of this study is to determine whether or not the Thematic Learning Approach can significantly improve students' reading comprehension. In this study, a pre-experimental design with one group pretest-posttest was used. This study's population was the third year of MA. Nurul As'adiyah Callaccu, for the academic year 2019/2020, which comprises three classes, The study's overall sample size was 21 students. It was collected using the purposive sampling technique. The reading test and observation checklist were employed as study instruments. The adoption of the Thematic Learning Approach had a substantial influence on students' reading comprehension, according to the findings of this study. It was demonstrated by a t-test value of less than 0.05. The value was (0.00) < (0.05) with a degree of freedom (df) of 20. Based on the study's findings and discussion, the researcher concluded that there was an improvement in the use of theme learning approaches in teaching reading comprehension in the third year of the MA. Nurul As'adiyah Callaccu.

This study's objective is to study how using animated movie might help students improve their writing skills. One class served as the research sample for the pre-experimental methodology used in this study. In the first year of the MA Muhajirin, As'adiyah Kampiri, served as the research sample. Twenty students made up the study's sample. In order to select the sample for the study, the researcher employed the cluster random sampling technique and chose X A. Their understanding of the subject matter for text writing was made simple and enjoyable by the audio and visual mix. It was also acceptable for junior high school kids to get excited and interested in writing in order to hone their descriptive text-writing abilities. Writing tests were used to gather data on the students' descriptive writing abilities, which were then evaluated using SPSS 20. There were noticeable improvements, as seen by the pre-test and post-test results. The pupils' experimental post-test score of (82.11) was greater than their pre-test score, which served as evidence (52.63). The results also revealed that the probability value (0.00) was less than the level of significance (0.05). Based on the findings, the researcher concluded that using animation movies could help students in their first year of MA strengthen their descriptive writing skills. As'adiyah Kampiri Muhajirin.