Strategi Komunikasi dan Pemasaran Digital dalam Pelestarian Batik Sukapura
(Santi Susanti, Muhammad Rifki Adinur Zein)
DOI : 10.55606/nusantara.v5i3.6219
- Volume: 5,
Issue: 3,
Sitasi : 0 06-Aug-2025
| Abstrak
| PDF File
| Resource
| Last.13-Aug-2025
Abstrak:
Sukapura batik represents the local wisdom of the Tasikmalaya Regency community, showcasing their relationship with the surrounding natural and social environments. This batik has distinct characteristics, particularly in its color palette, which features dark blue, maroon, and beige tones. Despite its long history, Sukapura batik struggles to achieve the same recognition as well-known batik from regions like Cirebon, Solo, and Pekalongan. As a result, the number of batik artisans in Sukaraja has gradually declined. This research examines the communication efforts to preserve Sukapura batik and explore its growth potential. Using a qualitative method and a case study approach, the study gathers data from participants through interviews, observations, and the analysis of written documents, both online and offline. The results showed that there are differences in marketing strategies between craftsmen in Sukapura Village and Janggala Village. Sukapura Village craftsmen still rely on traditional marketing, while the Gandok Jaya Mukti Joint Business Group (KUB) utilizes exhibitions and social media. The main challenges are low digital literacy and limited capital. Sukapura batik has the potential for development, despite challenges posed by global competition. Realizing this potential depends on support from the local government in areas such as human resource development, as well as marketing and promotion through online channels. The sustainability of Sukapura batik relies on the government's and policymakers' proactive involvement to devise and implement strategies that enhance promotional and marketing endeavors, particularly those targeting the younger generation. Efforts to raise awareness of Sukapura batik require collaboration between artisans, the government, and the community. One approach is through education and training for young batik makers, as well as providing facilities to support digital marketing.
|
0 |
2025 |
Penyutradaraan Video Feature “Kabaret Bandung: Seni Berbicara, Bahasa Berkarya” dengan Penerapan Gaya Eksposisi
(Moch Fadly Renaldi Arifin, Santi Susanti, Teddy Kurnia Wirakusumah)
DOI : 10.55606/nusantara.v5i2.5220
- Volume: 5,
Issue: 2,
Sitasi : 0 30-May-2025
| Abstrak
| PDF File
| Resource
| Last.11-Aug-2025
Abstrak:
This final project is a video feature focusing on cabaret as a platform for developing language and artistic expression among its members. The video presents several interviewees as the primary content, offering insights into their experiences. In its creation, the directing process plays a crucial and inseparable role. This video feature applies a directing concept that significantly influences the production process, resulting in a well-structured piece. In general, directing is the process of translating a script into a visual form that aligns with the creative vision. The purpose of this report is to explain the directing concept applied in the making of the video, covering the video feature style, the chosen approach, and the structure of its presentation. The director holds a central role in overseeing all stages of production—pre-production, production, and post-production. The directing style used in this video adopts an expository approach, aiming to convey the story and message through voice-over narration and interviews with key sources. The video feature “Kabaret Bandung: The Art of Speaking, the Language of Creation” successfully implements key directing principles, both in terms of style and approach. The application of these concepts allows the video to be crafted in line with the director's vision and the intended target audience.
|
0 |
2025 |
Penggunaan Mise-En-Scene pada Penyutradaraan Video Feature Berdaya, Berkarya, Bermakna bagi Disabilitas
(Ridha Rizqiyanty Robina, Santi Susanti, Rinda Aunillah Sirait)
DOI : 10.55606/nusantara.v5i2.5158
- Volume: 5,
Issue: 2,
Sitasi : 0 28-May-2025
| Abstrak
| PDF File
| Resource
| Last.11-Aug-2025
Abstrak:
The video feature Berdaya, Berkarya, Bermakna bagi Disabilitas aims to highlight the potential and creative works of children with disabilities at the Our Dream Indonesia Foundation through a mise-en-scène approach that enhances both visual and emotional narratives. This writing is motivated by the urgency of promoting the economic and social empowerment of persons with disabilities and the need to challenge prevailing stigmas through mass media. The 11-minute video feature integrates cinematography, set design, costume and makeup, and lighting to construct an engaging and informative storytelling experience. The objective of this study is to explain the production process of creating a visual work using mise-en-scène elements, which includes three key stages: pre-production (research, field observation, storyline development, storyboard creation, and technical preparation), production (filming using cinematographic techniques), and post-production (editing and visual refinement). The findings indicate that the comprehensive application of mise-en-scène successfully reinforces the message of inclusivity. For example, the use of cinematographic techniques contributes to the visual aesthetics; the set design of Toko Amis Budi shows the works of children with disabilities; the makeup and costume choices reflect the personalities of the featured subjects; and the lighting enhances the emotional tone of each scene. In conclusion, this work affirms that mise-en-scène not only enriches the visual appeal but also deepens the emotional impact, transforming facts into inspiring stories and raising public awareness of the importance of expressive spaces for individuals with disabilities. This video serves as an effective medium to advocate for equal rights and the recognition of the abilities of persons with disabilities.
|
0 |
2025 |
Peningkatan Kemandirian Siswa Melalui Problem Based Learning pada Materi Liturgia Kelas XI SMKN 1 Ngabang
(Susanti Susanti, Hartutik Hartutik, Sugiyana Sugiyana)
DOI : 10.55606/semnaspa.v6i1.2959
- Volume: 6,
Issue: 1,
Sitasi : 0 21-Apr-2025
| Abstrak
| PDF File
| Resource
| Last.13-Aug-2025
Abstrak:
This study is based on the problems faced by Grade XI students at SMKN 1 Ngabang, namely the lack of motivation for independent learning, which often leads to a less conducive classroom environment. Additionally, teachers have not yet implemented student-centered learning models in the teaching process. The aim of this study is to determine the improvement in students' independence and learning achievement through the application of the Problem Based Learning (PBL) model in the pastoral work material of the Church in the field of Liturgia. This classroom action research (CAR) was conducted in two cycles consisting of four stages: planning, implementation, evaluation, and reflection. The research subjects were 30 Grade XI students. Data were analyzed descriptively by comparing results between cycles. The focus of this study was on the dimension of independence, one of the profiles of Pancasila students, in order to enhance the affective aspect of learning. The results showed a significant improvement in students' independence, from 68% in the first cycle to 88% in the second cycle. In terms of cognitive aspects, students were categorized as advanced (30%), proficient (50%), and basic (20%). The improvement in learning outcomes between the first and second cycles indicates that the PBL model is effective in enhancing students' independence and academic performance. Reflections from this study recommend the need for continued support of students’ affective development to further strengthen their independent learning. In conclusion, the Problem Based Learning approach, when focused on the dimension of independence, has been proven to improve student learning outcomes in Grade XI.
|
0 |
2025 |
PENGARUH GREEN ACCOUNTING DAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP PROFITABILITAS DENGAN UKURAN PERUSAHAAN SEBAGAI VARIABEL MODERASI PADA PERUSAHAAN SEKTOR BASIC MATERIALS YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2023
(Talytha Anastasya, Santi Susanti, Ati Sumiati)
DOI : 10.69714/jkaaej05
- Volume: 2,
Issue: 2,
Sitasi : 0 03-Mar-2025
| Abstrak
| PDF File
| Resource
| Last.30-Jul-2025
Abstrak:
This study aims to examine the effect of Green Accounting, Corporate Social Responsibility (CSR) and Company Size as moderating variables on Profitability. The research method used in this research is quantitative method. Data collection techniques are carried out by documentation techniques. The population used in this study is the Basic Materials Sector Company listed on the Indonesia Stock Exchange in 2023. The sampling technique used was purposive sampling with the final sample being 53 sample companies. Data obtained by collecting annual financial report data and sustainability reports of Basic Materials Sector Companies on the website of each company. The data analysis technique used is simple regression analysis and Moderated Regression Analysis (MRA) which has previously passed the classical assumption test and hypothesis testing using the help of SPSS software version 26 for windows. The results showed that Green Accounting and Corporate Social Responsibility (CSR) had no effect and were not significant to Profitability, and company size could not moderate the effect of Green Accounting on Profitability and company size could not moderate the effect of Corporate Social Responsibility (CSR) significantly on Profitability in basic materials companies.
|
0 |
2025 |
Strategies for Managing Non-Halal Funds in Sharia-Compliant Hotels Within the Context of CSR: A Perspective from Islamic Economic Law
(Laras Annisa Ulfitri Nedi, Nita Astuti, Santi Susanti)
DOI : 10.70062/harmonieconomics.v1i4.35
- Volume: 1,
Issue: 4,
Sitasi : 0 26-Nov-2024
| Abstrak
| PDF File
| Resource
| Last.06-Aug-2025
Abstrak:
One critical component in the rapidly expanding halal tourism industry is the existence of hotels catering to the needs of Muslim travelers, known as Sharia-compliant hotels. Operating within the framework of Islamic law, these hotels bear the responsibility of managing funds in accordance with Sharia principles. The management of non-halal funds within such establishments presents a complex challenge that necessitates careful consideration to ensure compliance with Islamic values while addressing financial and social aspects. This study aims to provide insights into strategies for managing non-halal funds in Sharia-compliant hotels within the framework of Corporate Social Responsibility (CSR) and from the perspective of Islamic economic law. Using a qualitative research approach with descriptive analysis through a literature review, the findings indicate that the legal status of non-halal funds may be permissible if allocated for general public welfare. Recommended management strategies include adherence to the PSAK 101 accounting standard and the application of Tafriq Shafqah principles through CSR initiatives. Non-halal funds are optimally distributed for social welfare (maslahah wa tashrif al-‘ammah) such as empowering local communities through education and training, supporting zakat and charity programs, promoting sustainable environmental management, ensuring fair employment opportunities, fostering local economic development, and enhancing public education and awareness. These efforts not only enhance the positive reputation of Sharia-compliant hotels but also contribute significantly to the economic, environmental, and social well-being of the broader community.
|
0 |
2024 |
The Role of Social Media in Digital Entrepreneurship Growth : Trends and Future Directions
(Irwan Adimas Ganda Saputra, Lifa Farida Panduwinata, Susanti Susanti, Siti Sri Wulandari)
DOI : 10.62951/ijecm.v2i1.374
- Volume: 2,
Issue: 1,
Sitasi : 0 22-Nov-2024
| Abstrak
| PDF File
| Resource
| Last.13-Aug-2025
Abstrak:
In today’s era, social media has become a driving force for increasing digital entrepreneurship. Businesses are utilizing social media sites such as Instagram, TikTok, LinkedIn, or even Facebook to brand their companies or products and interact with clients. This is great news for businesses, especially SMEs, to have low-cost access to key markets worldwide. One evident trend is the emergence of social commerce – business-to-consumer commerce without intermediaries, exclusive of other e-commerce models. However, the adoption of social media in digital entrepreneurship comes with several challenges, such as changes in algorithms that can affect content visibility and risks related to data security and user privacy. Nevertheless, social media remains useful in terms of analytics to support strategic decisions. This study shows the value of social media for entrepreneurship and technologies that help improve content personalization and consumer behavior analysis, such as artificial intelligence and big data. This study attempts to fill the gap in the literature by looking at the differences in the outcomes of social media use in developing and developed countries and the outcomes of new technologies on digital business ventures.
|
0 |
2024 |
Penerapan Teknik Editing L Cut dan J Cut dalam Video Feature Merangkai Tradisi dan Eksplorasi Modern Tarawangsa Sumedang
(Syahrul Ramadhan, Santi Susanti, Heru Ryanto Budiana)
DOI : 10.62383/abstrak.v1i6.392
- Volume: 1,
Issue: 6,
Sitasi : 0 21-Nov-2024
| Abstrak
| PDF File
| Resource
| Last.02-Aug-2025
Abstrak:
Tarawangsa is a traditional musical instrument from West Java that has distinctive sound characteristics and is often used in various traditional ritual ceremonies. However, in the modern era, the younger generation's interest in this cultural heritage has begun to fade due to the dominating influence of contemporary music. The purpose of writing this report is to explain the application of L Cut and J Cut editing techniques in the video feature Merangkai Tradisi dan Eksplorasi Modern Tarawangsa Sumedang and to introduce and preserve Tarawangsa music through collaboration with modern music that can attract the attention of the younger generation without losing its traditional essence. The method of creating this video feature includes three stages, namely the pre-production stage or designing and planning the work, the production stage or recording visual and narrative elements, and the post-production stage or editing and finalizing the work. The result of the application of these techniques is a video that is not only visually appealing, but also able to convey messages effectively about the preservation of Tarawangsa music. In conclusion, the use of L Cut and J Cut in the video feature Merangkai Tradisi dan Eksplorasi Modern Tarawangsa Sumedang can convey the message of culture, history, and preservation of the Tarawangsa Arts in a more dynamic and fun way.
|
0 |
2024 |
Makna Pendampingan Persalinan Berbasis Masyarakat (MPPBM) pada Kader Kesehatan di Wilayah Kerja Puskesmas Baloi Permai
(Susanti Susanti, Silvia Mona, Ana Faizah)
DOI : 10.55606/jig.v2i3.4344
- Volume: 2,
Issue: 3,
Sitasi : 0 31-Jul-2024
| Abstrak
| PDF File
| Resource
| Last.13-Aug-2025
Abstrak:
Community-based childbirth assistance (MPPBM) is an important approach in efforts to reduce maternal and infant mortality rates. Health cadres have a strategic role in assisting pregnant women and facilitating referrals to health facilities. This study aims to explore the knowledge and meaning of health cadres related to community-based childbirth assistance. This study used a qualitative approach with a descriptive phenomenological design involving 8 cadres in the Baloi Permai Health Center work area. Data were collected through in-depth interviews and analyzed using the Colaizzi phenomenological analysis method. The results showed five main themes that describe the knowledge and meaning of assistance according to cadres: Assistance as a form of social concern, Knowledge of pregnancy danger signs and referrals, Assistance as a form of spiritual and emotional service, Challenges in carrying out the role as a companion, and Expectations for health system support. These findings can be used to improve the quality of cadre training and strengthen community-based assistance policies.
|
0 |
2024 |
PENGARUH FINANCIAL TARGET, INEFFECTIVE MONITORING, DAN TOTAL ACCRUALTERHADAP FINANCIAL DISTRESS PADA BANK UMUM SYARIAH YANG TERDAFTAR DI OTORITAS JASA KEUANGAN TAHUN 2018 – 2022
(Febry Anggraeni Septariani, Santi Susanti, Susi Indriani)
DOI : 10.69714/9hg2nn53
- Volume: 1,
Issue: 4,
Sitasi : 0 05-Jul-2024
| Abstrak
| PDF File
| Resource
| Last.30-Jul-2025
Abstrak:
This study aimed to examine the effect of Financial target (ROA), Ineffective monitoring (IND) and Total accrual (TATA) on Financial distress. The research method used in this research is a quantitative method. Data collection techniques are carried out using documentation techniques. The population used in this research is Sharia Commercial Banks registered with the Financial Services Authority in 2018-2022 using a purposive sampling method, so the number of samples for this research is 60 financial report data from Sharia Commercial Banks registered with the Financial Services Authority for 5 years. Data was obtained by collecting data from the annual financial reports of Sharia Commercial Banks on each company's website. The data analysis technique used is logistic regression analysis which has previously passed the multicollinearity test, model suitability test and hypothesis testing using SPSS software for windows. The research results show that Financial target(ROA) has a significant influence on financial distress, while Ineffective monitoring (IND) and Total Accruals (TATA) do not have a significant influence on financial distress. And simultaneously Financial target (ROA), Ineffective monitoring (IND) and Total accrual (TATA) have a significant effect on financial distress in Islamic commercial banks, with a Nagelkerke R Square value of 17.8%.
|
0 |
2024 |