The development of technology and information which has grown very rapidly in recent years has made marketing media change little by little, social media is one example of a marketing tool that has a huge influence on the sale of a product so that the product can be recognized globally with social media. This. The visit to the Zeoland.Id store aims to fulfill one of the assignments for the Managerial Economics Course, and also aims to find out the benefits of social media at the Zeoland.Id store which can increase their sales through this digitalization. The method used in this visit was a descriptive and observative method, in which we visited the Zeoland.Id store directly and interviewed the shop owner. The results of this visit included being able to find out the tips and methods used by Zeoland.Id stores in introducing their products to consumers through social media, especially Instagram and TikTok as promotional media and Shopee as sales media, uncovering several digital marketing strategies from stores Zeoland.Id and also know the efficiency of increasing sales through social media.

The purpose of this observation is to increase the efficiency of financial transactions and financial and inventory management at Cafe Cetroo Coffee 120 Karawang by utilizing digital payment technology. In addition, another goal is to provide easy payment for customers and help cafes compete in an increasingly competitive market by adopting more advanced technology. As a cafe business, Cafe Cetroo Coffee 120 Karawang has utilized digital technology to increase efficiency and expand their customer reach. One of the ways Cafe Cetroo Coffee 120 Karawang makes use of digital payments is by accepting non-cash payments. In addition, Cafe Cetroo Coffee 120 Karawang also accepts payments using a debit card or credit card. Cafe Cetroo Coffee 120 Karawang also utilizes digital payments in their financial management. They use online accounting applications to monitor and manage their cash flow. With this application, they can track their income and expenses more easily, as well as generate financial reports quickly and accurately.. In conclusion, Cafe Cetroo Coffee 120 Karawang has made good use of digital payments to increase efficiency and expand their customer reach. By accepting cashless payments, using online accounting applications, and leveraging social media for marketing, Cafe Cetroo Coffee 120 Karawang can improve their customer experience and business efficiency.
 

Coffee is one of the most popular beverages in many places. The development of coffee cultivation in Indonesia has grown rapidly, in 2016, about 633 thousand tons of coffee were produced and in 2017, 636.7 thousand tons, which means that the growth was about 0.74%. Arabica and Robusta are the coffee species that account for most of the world's coffee trade. There are differences between Arabica and Robusta coffees both in terms of taste and the shape of the beans. Many coffee sellers and vendors do not know the difference. Therefore, to avoid mistakes when choosing coffee beans, you need software that helps distinguish types of coffee beans based on their shape. As an alternative software, image processing using the artificial neural network method can be used. This study looks at how the software detects the pattern of the coffee bean image using a morphological method using quantitative learning methods. The feature vectors used were width, height, width, mean, variance and standard deviation. The class classification is divided into the image class of Arabica coffee beans and the image class of Robusta coffee beans, with an average recognition result during the testing process of 97%
 

Tujuan penelitian ini adalah mengetahui strategi Marketing Public Relations Kopi Kenangan dalam membangun brand awareness selama 3 tahun terakhir. Teori yang digunakan adalah Tahapan MPR Whalen’s 7 step Strategic Planning Process yang mencakup strategi pull, push dan pass yang dilakukan MPR Kopi Kenangan. Metode yang digunakan adalah kualitatif dengan metode studi kasus. Teknik pengumpulan data adalah wawancara mendalam. Hasil penelitian ini menunjukan bahwa Marketing public relations Kopi Kenangan ingin menanamkan mindset “Affordable with High Quality Coffee” ke dalam benak konsumen dengan menggunakan strategi MPR yang mencakup Analisis 7 step Strategic Planning Proces yang kemudian menghasilkan partnership, bundling dan marketing campaign yang dilakukan oleh Kopi Kenangan cukup berhasil dalam menanamkan brand awareness. Sehingga proses untuk mempertahankan brand awareness yang dimulai dari tidak menyadari merek awal Kopi Kenangan berdiri, sampai pada puncak pikiran yang berarti keberhasilan Kopi Kenangan sebagai brand kopi yang mampu berkembang dan bersaing.