This study aims to determine the difficulties of students in solving Higher Order Thingking Skills (HOTS) problems by using the Polya method in Trigonometric comparison materials. This research is a descriptive qualitative research. The subjects of the study were 36 students in class X.1 of SMA Negeri 2 Situbondo. Data collection techniques use test questions, interviews and documentation. The test in the form of Higher Order Thingking Skills (HOTS) questions is carried out to measure students' abilities. Interviews were conducted on 6 students based on the category of ability level of test results. Data analysis was carried out using data induction and reduction theory. The test results showed that those who scored in the high-level category were 10 students (28%), the moderate-level category was 14 students (39%) and the low-level category was 12 students (33%). The conclusion of this study states that the difficulty of students in solving Higher Order Thinking Skills (HOTS) questions using the polya method, namely subjects with high-level categories, experience difficulties at the re-examination stage. Subjects with a moderate level category, experienced difficulties at the stage of implementing the plan and re-examining. Subjects with low-level categories experienced difficulties at all stages of polya, namely at the stage of understanding the problem, making a plan, implementing the plan and re-examining.

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in Indonesia's economy but often face challenges in marketing their products, especially in the digital era. This study aims to design and evaluate the effectiveness of digital marketing training for MSME activists in Sangatta District, East Kalimantan. The research methodology uses a mixed-methods approach with 50 MSME actors as subjects. The training conducted includes the basics of digital marketing, the use of social media, content creation, search engine optimization (SEO), and data analysis.The results show a significant increase in participants' knowledge and skills in digital marketing. Additionally, the training successfully increased sales and product visibility of MSMEs. Training participants began adopting digital marketing strategies and using data analytics for more effective decision-making. These positive impacts indicate that digital marketing training can be an effective solution to enhance the competitiveness and sustainability of MSME businesses. This study recommends the implementation of advanced training and continuous support for MSME actors, as well as collaboration between the government, universities, and the private sector to provide necessary resources. Thus, MSMEs in other regions are expected to benefit from similar programs to face challenges in the digital era.