The pottery artisan community in Bumijaya Village faces several major challenges, such as the lack of modern marketing strategies, limited innovation in product design and functionality, and the suboptimal management of education-based tourism development. This study employs the Participatory Action Research (PAR) method, which emphasizes active community involvement in every stage of research and action. Observations indicate that Bumijaya Village has tourism potential that can be developed into an educational tourism attraction. Furthermore, based on observations and program implementation, there has been an increase in community awareness regarding the importance of innovation in pottery production and its utilization in the educational tourism industry.

Marketing digitalization is something that cannot be avoided by MSMEs to improve their business performance. The obstacles faced by MSME players in the supporting cities of Banten Province, namely Serang and Cilegon, where they still have not utilized access to digital media in their business activities, namely because they still have business ideas that are carried out only to meet the needs of the local community or around them, they still do not master marketing methods with digital media. Such as.Whatsapp, Instagram, Facebook, or other marketplaces. The aim of implementing PKM is that it is hoped that MSME actors can apply various training materials and continue and develop marketing through digital media, including digital market platforms, namely those developed by the government and the private sector.