This study aims to analyze the basic concept of education financing and its implications for improving the quality of education. This study uses the library research method.  The results of the study show that improving the quality of an educational institution / institution is the hope and desire of the community who uses educational services. Therefore, to realize this, various strategic efforts have been made by the government and the community as education managers and stakeholders. Among them, what the government has done is to design national education standards.  Based on the National Education System Law Number 20 of 2003, there are 8 national standards that aim to improve the quality of an educational institution. Based on government regulations, one of the eight national education standards is the financing standard. Education financing is the most important and inseparable thing in education management activities.   So, among other things, the government's policy is to roll out BOS funds at the school level. Education financing and funding managed by schools/madrasas must be transparent in order to create accountability. If it can be accounted for, the credibility of the educational institution will increase. If it is credible, it will automatically improve the quality of educational institutions.  To achieve this, the government regulates the standards for term financing.

Marketing is one of the efforts that can be done in order to remain competitive with competitors, efforts to achieve predetermined goals, and in response to changes in a dynamic and competitive environment. Digitalization and the internet are changing traditional forms of marketing into modern marketing or called digital marketing. Digital marketing utilizes digital technology as a means in the online marketing process, so that it can reach wider online users. Non-formal educational institutions provide education, training and development services to the community and operate as non-profit organizations. Digital marketing carried out by non-formal educational institutions in Semarang is a response to the opportunities for educational institutions to show their potential, so that they can attract students or parents because of their advantages. This study aims to examine the application of digital marketing in non-formal educational institutions, including the objectives, advantages, and digital marketing media used using a descriptive qualitative research approach. The study population was determined by all non-formal educational institutions in Semarang which amounted to 83. The entire population was included in the study sample. Data collection was carried out using observation, documentation, and questionnaire methods. The results showed that the purpose of digital marketing is as an effort to expand information on educational program services provided as well as for the recruitment of new students. Various benefits are obtained through digital marketing, such as wider and faster user reach, permanent content, and lower costs. Non-formal educational institutions in Semarang prefer to use digital marketing media (free and paid) in accordance with the growing trends and their frequent use, such as Facebook and Instagram. Non-formal educational institutions in Semarang tend to avoid high-paying digital marketing media due to budget constraints.