Sociolla, an e-commerce platform that focuses on beauty and health products, has implemented a Management Information System (SIM) in their application and website. This SIM plays an important role in supporting Sociolla's business operations and providing optimal service for customers. This research aims to analyze the role of SIM in the health industry on the Sociolla application and website. The research method used is a case study with a qualitative approach. Data was collected through observation of the use of the Sociolla application and website. The research results show that SOCO's business strategy can generate significant profits because the company does it well. This shows Sociolla is optimizing the use of social networks, applications and websites to communicate and help customers adapt. Meanwhile, the SOCO application has several features such as a news feed for creating beauty content and promoting products, while the Sociolla website has a beauty assistant to help users choose products.