A franchise is defined as a business that provides more or special benefits. Based on the results of literature research, franchise marketing can be a consideration to be implemented by paying attention to the standards of the brand owners with whom we collaborate. Franchise marketing can bring new colors and develop attractive, quality products at more affordable prices. BRQ strategy is a method for establishing a high-quality psychological or emotional connection between consumers and brands. The focus of this research examines the things that need to be prepared to use the BRQ strategy to build a franchise business in Indonesia. The method used in this article is narrative literature reflection and literature search based on research conducted in Indonesia. Literature search using the Google Scholar database.

Family business, businesses owned and inherited by family members, play an importantrole in the Indonesian economy. Despite its long-term benefits and legacy potential, familybusinesses are also challenging. In carrying it out, maintaining the good name of the family,providing business knowledge to family members, and overcoming difficulties in reachingagreements are key factors. Several figures such as Moores and Barrett, Marpa, Dussault, andPoza provide different views regarding the definition of a family company. However, thepoint is that this company is family owned, involved in management, and has the potential tobe sustainable across generations. In the Indonesian context, several successful familycompanies include PT. DJARUM, PT. Indofood Sukses Makmur, Trans Corp, Bakrie Group,and Sampoerna. Knowing the various types of promising family businesses, such asrestaurants, learning courses, plantation industries, automotive businesses, and eventorganizers, can be a guide for starting a sustainable family business.