Kedai Kopi Abah is one of the SMEs that has good business development potensial in Blitar City because it has a strategic location in the middle of the busy center of Blitar City. However, there are challenge that must be faced by Kedai Kopi Abah namely that the use of social media as a digital marketing platform is still not optimal. This Community Service Program was conducted using training and socialization methods aimed directly at managers of Kedai Kopi Abah. This training and socialization activity takes the form of optimizing rebranding and strengthening digital marketing communications at Kedai Kopi Abah with the aim of improving the skills of Kedai Kopi Abah managers in producing interesting content on Instagram account. This training activity can attract a positive response from participants who attended the training and socialization on optimizing rebranding and strengthening digital marketing communication at Kedai Kopi Abah.

Karang Taruna is one of the community organizations focused on social affairs in society. Bendo Village, Blitar City, is one of the areas with potential for developing young community potential. Bendo Village already has a youth community called Karang Taruna. However, Karang Taruna in Bendo Village faces challenges that can hinder its development. One such challenge is the lack of ability to conduct organizational marketing or Personal branding through social media. To address this, videography-based Personal branding training was conducted with the aim of providing new understanding and skills to Karang Taruna in Bendo Village. The implementation method in this community service consists of preparation, briefing, training implementation, and monitoring evaluation. The Personal branding training conducted received a positive response from Karang Taruna members. With this positive response, it is hoped that in future activities, Karang Taruna in Bendo Village can further develop and improve their ability to conduct videography-based Personal branding on social media.