The process of accepting new students generates a lot of data in the form of profiles of students who register. From year to year there is an increase in the number of prospective new students who come from several areas in Binjai City, Langkat Regency and surrounding areas, so the location of the socialization of new student admissions promotions every year is increasing and wider. And from several schools that have been visited and are expected to provide new prospective students, in fact, it is not proportional to the final number of prospective students who register. In this study, applying the K-Means Clustering algorithm using 3 variables namely, region, school origin, major. In determining the location of new student admissions promotions, the promotion team first identifies what factors will influence the determination of promotional locations ranging from region, school origin and majors that are considered to be set as promotional locations. Based on the results of grouping new student admission data of STMIK Kaputama Binjai using the K-means Clustering method from 20 data that has been processed, 3 clusters and 3 iterations are produced where cluster 1 has 9 data, cluster 2 has 2 data and cluster 3 has 9 data.

The use of information technology in education has become common, including in universities such as STMIK Kaputama Binjai. The Academic Information System (AIS) is an important component in college operations, assisting in the management of student data, lecturers, grades, and other academic information. However, it is important to conduct an AIS IT governance audit to evaluate the effectiveness and efficiency of the system. In this context, the audit was conducted using the COBIT 5 framework, focusing on the MEA (Monitor, Evaluate & Access) domain. The results of this audit provide recommendations to improve maturity levels in various COBIT 5 domains, such as improving the responsiveness of IT support services and setting clear KPIs for system performance evaluation. Thus, this audit is expected to be the basis for improving AIS IT governance at STMIK Kaputama Binjai in order to support the teaching and learning process more effectively and efficiently.