This Community Service Activity was carried out at the Integrated Development Post (POSBINDU) Dahlia Indah Rw 01 Pesanggrahan District, South Jakarta which aims to improve the knowledge and skills of Micro, Small, Medium Entreprise (MSME) actors in utilizing digital marketing and environmentally friendly product packaging. The method used is Application of Science and Technology to the Community in the form of training, which focuses on the use of e-commerce (Shopee), Promotion strategies through social media and content marketing and education that provides an understanding of green packaging product packaging. The results of this community service activity show an increase in the knowledge and skills of Micro, Small, Medium Entreprise (MSME) actors in managing digital marketing and product packaging. This activity is expected to provide a sustainable contribution in improving business and solving real problems.

This study aims to determine the effect of Return on Equity, Current Ratio, Debt to Equity Ratio and Total Asset Turnover on Price to Book Value. The population in this study are companies included in the IDX30 Index on the Indonesia Stock Exchange in the financial statements for the 2018-2022 period. The sampling technique in this study used purposive sampling method and obtained a sample of 11 companies. The analysis technique used is multiple linear regression analysis using Microsoft Excel 2021 Software and SPSS Software version 22.0. The results of this study indicate that Return on Equity, and Total Asset Turnover have a positive and significant effect on Price to Book Value, while Current Ratio and Debt to Equity Ratio have no effect on Price to Book Value.