This study unit is configured to execute an analysis of the influence of service quality, promotion, and price parameters in correlation with the customer satisfaction variable within the modern retail system, with the test object focused on Indomaret, Demak City. The data acquisition and processing procedures are implemented through a quantitative survey mechanism involving 100 respondent entities, utilizing a multiple linear regression algorithm as an analytical instrument to map the relationship between independent variables (service quality, promotion, price) and the dependent variable (customer satisfaction). The calculation results indicate that the service quality, promotion, and price components collectively generate a significant impact on the customer satisfaction variable.

This study began with differences in views from several researchers about the relationship between digital marketing innovation and marketing performance. With the results of this study, the research we conducted tried to conduct research by implementing business process agility so that there is a significant relationship between digital marketing innovation and marketing performance. This study was conducted by collecting data through direct distribution of questionnaires or through the use of Google Forms to respondents who are SME owners in Central Java Province. The sampling technique was carried out purposively with the criteria that SMEs have been operating for at least 5 years, where the number of samples obtained was 211 SME owners who met these criteria. The data was analyzed using Amos 22, where the results of the study showed a positive and significant relationship between digital marketing innovation and marketing performance. In addition, there is a positive and significant relationship between digital marketing innovation and business process agility and a positive and significant relationship between business process agility and marketing performance.

The purpose of the study is to determine and test whether partially the size of the company, the age of the company, is significant to the audit tenure and audit delay and also to test whether the audit tenure is able to mediate the effect of reducing the effect of the relationship between company size, company age and audit delay. Secondary quantitative financial statements of 48 Indonesia Stock Exchange companies in the property and real estate sector. Samples were obtained by 48 companies by purposive sampling. Analysis with path analysis software SPSS v24. The company's age results are the only significant variable to audit delay. While audit tenure, partial company size is not significant to audit delay, and audit tenure cannot increase influence as an intervening variable.

This research was conducted with the aim of determining the impact of Electronic Word of Mouth on demand for food purchases using Go-Food with brand trust as an intervening variable. The sample in this study was 100 respondents obtained through a sampling technique using the simple random sampling method. The data collection method uses a questionnaire which is announced to respondents after which the data results are processed using SEM (Structural Equation Modeling) which is used in the SmartPLS V.4 analysis test. The results of this study show that the impact of electronic word of mouth has a positive effect on purchase intention, while brand trust has no effect on electronic word of mouth and interest in purchasing food using Go-Food among Uin Walisongo Semarang students.

The purpose of this study is to examine the role of product knowledge, perceived benefit, and perceived ease of use on QRIS adoption intention for MSMEs in Semarang City during the Covid-19 pandemic. An associative quantitative approach was applied in this study. Population of this research are merchants in Semarang City’s traditional market. Empirical data were collected through questionnaires from 100 respondents and analyzed with SmartPLS 3.0 based on the SEM-PLS method. The results of this study confirm that product knowledge, perceived benefit, and perceived ease of use have a significant impact on the intention to adopt QRIS. The findings encourage the government to continue to accelerate the formation of a cashless society and increase public awareness of the benefit of digital payments in preventing the spread of the virus, especially the use of QRIS.

This study examines the creation of Customer Value with the supporting variables Relationship Quality and Cost-to-Cost as variables that can affect value. Customer Value for the company in building relationships in the future. This research takes companies that supply fabric dyes to textile companies by conducting interviews via email and in-person interviews. The method used is to examine qualitatively and quantitatively. In qualitative research, it examines the costs incurred which have a correlation with customer service and the estimated actual costs for individual services. Furthermore, quantitative measurements are carried out to check the quality of RQ, profitability from past customers, Customer Lifttime Value (CLV) by presenting the proposed framework. In the final section, an evaluation of the effect of RQ on CLV is carried out which results in the conclusion that RQ has an effect on driving customer costs and profitability in the future.

Tujuan penelitian ini adalah untuk mengetahui pengaruh kemudahan terhadap keputusan menggunakan E-Banking pada BNI 46 KC Karangayu Semarang dengan minat nasabah dan kepercayaan sebagai variabel mediasi. Populasi dalam penelitian ini adalah seluruh nasabah yang terdaftar sebagai pengguna E-banking di Bank BNI 46 KC Karangayu Semarang sebanyak 44.380 nasabah (data EIS BNI 46 KC Karangayu Semarang). Teknik pengambilan sampel pada penelitian ini digunakan teknik Simple Random Sampling yaitu pengambilan sampel dengan acak sederhana dimana setiap unit analisis memperoleh kesempatan yang sama untuk dipilih sebagai sampel penelitian. Jumlah sampel yang diperoleh adalah 100 responden (dibulatkan ke atas agar dapat mewakili jumlah populasi). Metode analisis yang digunakan adalah pengujian instrumen data, uji kelayakan model, uji asumsi klasik, analisis jalur (Path Analysis).Kemudahan teknologi berpengaruh positif terhadap minat nasabah yang dapat dilihat dari angka signifikansi sebesar 0,000 < a = 0,05 dan angka t test = 31,684 > t tabel = 1,661.  Kemudahan teknologi berpengaruh positif terhadap kepercayaan nasabah yang dapat dilihat dari angka signifikansi sebesar 0,000 < a = 0,05 dan angka t test = 35,738 > t tabel = 1,661. Kemudahan teknologi berpengaruh positif terhadap keputusan menggunakan E-Banking yang dapat dilihat dari angka signifikansi sebesar 0,000 < a = 0,05 dan angka t test = 28,490 > t tabel = 1,661. Minat nasabah berpengaruh positif terhadap keputusan menggunakan E-Banking yang dapat dilihat dari angka signifikansi sebesar 0,000 < a = 0,05 dan angka t test = 42,141 > t tabel = 1,661.Kepercayaan nasabah berpengaruh positif terhadap keputusan menggunakan E-Banking yang dapat dilihat dari angka signifikansi sebesar 0,000 < a = 0,05 dan angka t test = 45,695 > t tabel = 1,661. Kemudahan teknologi berpengaruh positif terhadap keputusan menggunakan E-Banking dengan minat nasabah sebagai mediasi yang dapat dilihat dari angka signifikansi sebesar 0,000 < a = 0,05 dan angka t test = 5,177 > t tabel = 1,661. Kemudahan teknologi berpengaruh positif terhadap keputusan menggunakan E-Banking dengan kepercayaan nasabah sebagai mediasi yang dapat dilihat dari angka signifikansi sebesar 0,000 < a = 0,05 dan angka t test = 7,070 > t tabel = 1,661.  Kata kunci : Kemudahan, keputusan menggunakan E-Banking, minat nasabah dan kepercayaan