The problem in this research is whether the top 4 E-Commerce YouTube ads in Indonesia have a positive perception in the eyes of SWCU students and which one in Indonesia has the highest score. The purpose of this study was to find out what the SWCU student's perceptions were of the top 4 E-Commerce YouTube ads in Indonesia and to find out which top 4 E-Commerce YouTube ads had the highest perception value. Methods and Types of research used is descriptive quantitative research. The results showed that Tokopedia was the advertisement that had the best perception, followed by Shopee, Lazada, and Bukalapak. E-commerce advertisements on YouTube gave rise to positive perceptions, indicated by the majority of respondents having made transactions using e-commerce and the most dominant was through Tokopedia. The suggestion from this research is that the presence of YouTube in the current era is expected to be a video-based platform that is able to present all the knowledge needed by its users and must be more active in warding off and preventing many crimes of any kind.

ABSTRACT
The Covid-19 virus pandemic that is increasingly spreading has made the Central Java Provincial Government is taking various measures to deal with Covid-19. Public Relations which has an important role in building communication with the public will be a bridge in conveying various information about Covid-19 to health protocols that must be carried out. This study aims to find out how the Public Relations communication strategy from the Central Java Provincial Government through a program ‘Jogo Tonggo’, implementation of the program, and the obstacles that occur in implementing program ‘Jogo Tonggo’ in the Blotongan village, Salatiga city. The research approach used is a qualitative approach with an discourse analysis method research. The results of this research show that the communication strategy carried out by the Public Relations of the Central Java Provincial Government and the Salatiga city government synergizes with each in disseminating of program ‘Jogo Tonggo’ to public in Blotongan village. The obstacles in implementing of program ‘Jogo Tonggo’ is the lack of capital to fulfill the social assistance in post Jogo Tonggo and the difficulty of maintaining the spirit of the ‘Jogo Tonggo’ officer unit and the public because of the pandemic that has lasted so long that it causes saturation.
 
Keywords: Covid-19, Public Relations, Strategy, Jogo Tonggo, Central Java.
 
ABSTRAK
Pandemi Covid-19 yang semakin merebak membuat Pemerintah Provinsi Jawa Tengah melakukan berbagai tindakan untuk mengatasi Covid-19. Humas yang memiliki peranan penting dalam membangun komunikasi dengan masyarakat akan menjadi jembatan dalam menyampaikan berbagai informasi mengenai Covid-19 hingga protokol kesehatan yang harus dilakukan. Penelitian ini bertujuan untuk mengetahui bagaimana strategi komunikasi Public Relations dari Pemerintah Provinsi Jawa Tengah melalui sebuah program ‘Jogo Tonggo’, pelaksanaan program tersebut, dan hambatan-hambatan yang terjadi dalam melaksanakan program ‘Jogo Tonggo’ di Kelurahan Blotongan, Kota Salatiga. Pendekatan penelitian yang digunakan yaitu pendekatan kualitatif dengan desain penelitian metode analisis wacana. Hasil penelitian ini menunjukkan strategi komunikasi yang dilakukan Public Relations Pemerintah Provinsi Jawa Tengah dan Pemerintah Kota Salatiga saling bersinergi dalam mensosialisasikan program ‘Jogo Tonggo’ ke masyarakat Kelurahan Blotongan. Hambatan dalam pelaksanaan program ‘Jogo Tonggo’ adalah kurangnya modal untuk pemenuhan bantuan di posko Jogo Tonggo dan sulitnya menjaga semangat para satgas Jogo Tonggo dan masyarakat karena pandemi yang sudah berlangsung sangat lama sehingga menyebabkan kejenuhan.
 
Keywords: Covid-19, Humas, Strategi, Jogo Tonggo, Jawa Tengah.