UMKM Berkah Setia in Kadirejo Village is one of the potential UMKM in the area. However, these UMKM still use conventional buying and selling systems and endtrust their product to UMKM centers and souvenir centers. Due to limited capabilities, until now this UMKM product has not been widely known because it has utilized digital technology such as the marketplace as a promotional medium and place for buying and selling. In this service acticity, there are the introduction and assistance of the adoption of E-commerce in the form of the Shopee application media for UMKM Berkah Setia herbal drink. It is hoped that knowledge can increase sales for UMKM owners. The aim of this service activity is not only to introduce the UMKM marketplace, but also to assist in the management of the marketplace so that UMKM income experiences an increase in sales activities. The methods used in this service process are discussion, tutorial, mentoring, and aseesment and evaluation methods. The result from this method show that UMKM actors gain knowledge about creating an account, the process when goods are ordered until they reach the buyer, and UMKM actors gain skills in managing their Shopee accounts

The community service activity entitled "Use of social media as a means of communication, information, documentation and promotion in the Blessings of Faith herbal drink business" aims to implement the university's tridharma, namely Community Service. The purpose of this activity is to provide information regarding the use of social media Instagram for small businesses and provide training on the use of Instagram so that its use can later be implemented in marketing activities for the red blessing red ginger business. The method used in this activity is direct observation of the Red Blessings Faithful ginger business by conducting direct interviews and documenting product photos and product manufacture which are then uploaded to Instagram media. The final result of this service is the use of social media Instagram as a medium for communication, information, documentation and means of promoting each product produced and activities discussed by the Ginger Berkah Setia business unit including images and supporting information

Behavioral economics has emerged as a significant field in understanding consumer behavior, particularly in advertising. This paper examines the application of behavioral economics principles, such as scarcity, social proof, and emotional appeal, in influencing consumer decision-making. Through an in-depth analysis of advertising techniques across various industries, the study assesses their effectiveness and ethical implications, particularly in terms of consumer welfare. Results reveal that while these psychological triggers can effectively drive sales, they also present ethical concerns regarding consumer autonomy and well-being.