Risk management is very important for MSMEs because risk management is useful for gathering information about possible risks that will occur, as well as for developing strategies that need to be implemented at Anukula Resto MSMEs, where Anukula Resto itself is an MSME that is engaged in selling food and drinks such as ice the 2000s and kebabs. mirasa burger. This research aims to determine the implementation of risk management and describe or illustrate the activities of the MSMEs Anukula Resto Serang. This research uses a qualitative descriptive approach using risk analysis in management. The results of the analysis show that the implementation of risk management at Anukula Resto MSMEs has been implemented well for financial risks, marketing risks, while for HRM risks it is still not good. It is proven that there are still errors in the calculations carried out by HR at the Anukula Resto UMKM. Therefore, it is important for Anukula Resto MSMEs to improve and implement risk management well in order to minimize risks that occur in the future.

This study aims to identify the planning, implementation, and evaluation processes in the admission of new students at MDTA AL IRFAN, including factors that support and inhibit the process. This study uses a qualitative approach with a case study method. Data were collected through interviews, observations, and documentation, then analyzed using data reduction techniques, data presentation, and drawing conclusions or verification. The results of the study revealed that the management of new student admissions at MDTA AL IRFAN has shown positive performance. This was achieved through structured planning, efficient implementation, and continuous evaluation. Factors such as visionary leadership, collaboration with external parties, and community support are important aspects in the success of new student admissions. However, obstacles such as limited resources and the dynamics of changes in the external environment need to be addressed strategically so that MDTA AL IRFAN can continue to develop as an excellent Islamic educational institution that is in demand by the community.

The development of the digital world today is very rapid, in fact progress every year cannot be avoided in the online world. This really affects all sectors, including the business world and the economic sector. One of the digital-based business sectors is e-commerce. The word e-commerce actually comes from English, namely electronic commerce or electronic commerce. And like trade that is carried out directly or face to face, e-commerce also includes the process of promoting, purchasing and marketing products. This research uses a qualitative approach with descriptive research. If the definition of a descriptive method is as follows: a method used to study a group of people, an object, a set of conditions, a system of thought, or a category of events at that time. a systematic, fact-based and precise description, picture or painting of the facts, character and connections of the phenomena studied. During the research and up to the interview and observation stage, the informant did not object to providing information to the researcher. The informants in this research are as follows:Abah (informan) The first informant was an informant named Abah. This Abah was the first informant that researchers were able to interview and observe directly at the location. This is done directly so that you know and see directly how to make it, the process and the final result of the boboko craft. Based on the results of the discussion and explanation above, it can be concluded that, E-commerce is a very easy sale nowadays, which can be accessed by everyone throughout the world who understands the challenges of e-commerce. In contrast to this research, they want to sell their handicrafts via e-commerce / shop, but there are many obstacles that they don't understand, from the flow of creating an account, marketing and the process of sending the goods they want to sell.

Primagraha University, like other private educational institutions, is faced with the task of attracting the attention of prospective new students amidst increasingly fierce competition. The use of social media as an educational marketing tool provides a unique opportunity to interact directly with prospective students, build brand awareness, and promote university excellence. Education marketing is a strategic approach in managing information and image of educational institutions to attract new students. This research aims to describe an overview of the management of educational marketing strategies using social media at Primagraha University. This type of research uses Field Research. The research uses qualitative methods with data collection techniques carried out through interviews, documentation and social media content analysis. The most effective social media used in the educational marketing process include 3, namely: Instagram, YouTube, and websites. The content presented is in the form of academic activities, promotions, information regarding new student admissions, campus activities, and student achievements. The research results show that implementing marketing strategies using social media has a very good impact on the interest of new students.