This study aims to analyze the influence of content marketing on consumer purchasing decisions for product X. Content marketing, as a strategy based on delivering relevant and valuable content, has increasingly become a key factor in building consumer engagement and influencing buying behavior. This research employs a quantitative approach using a survey method involving 150 respondents who are active social media users and consumers of product X. The data were analyzed using multiple linear regression to examine the impact of content marketing variables—namely content relevance, content consistency, content quality, and content engagement—on purchasing decisions. The results show that content marketing significantly influences consumer purchasing decisions when considered simultaneously. Partially, the variables of content relevance and content engagement have the most dominant influence compared to the other variables. These findings indicate that delivering content that is relevant to consumer needs and interactive in nature can enhance trust and buying interest. This study provides practical implications for business practitioners to strengthen their content marketing strategies by focusing on relevance and engagement to drive purchasing decisions.

This study aims to determine the effect of Organizational Climate and Work Spirituality on Employee Performance with Affective Commitment as an intervening variable at BMT At-Taubah Bangil. This study uses a quantitative research type conducted at BMT At-Taubah Bangil. Data was collected by distributing questionnaires/questionnaires, with samples using saturated samples, where there were 60 respondents at BMT At-Taubah Bangil. The data analysis using the Outer model test includes the convergent validity test, discriminant validity and reliability and the Inner Model includes the R-square test. Hypothesis testing using Path Coefficient Test and Indirect Effect. The data management uses PLS software version 3.0. In this primary data collection is done by distributing questionnaires which are measured using an interval scale and secondary data collection through documents including company profiles, employee attendance, organizational structure, financial reports etc.

 This study aims to determine the role of work stress in mediating the influence of organizational climate, workload on job satisfaction of nurses at Jasem Sidoarjo General Hospital. This research was conducted on nurses at the Jasem Sidoarjo General Hospital. totaling 53 nurses using a census sampling technique and was classified as a quantitative research type. The data analysis techniques in this research are data quality test, descriptive statistical analysis, classical assumption test, and hypothesis testing (F test, T test, coefficient of multiple determination (R2) and path analysis) with the help of statistical software IBM SPSS 22. The results of this study prove that organizational climate and workload have a positive and significant effect on job satisfaction, organizational climate and workload have a positive and significant effect on work stress, work stress has a positive and significant effect on job satisfaction. So that the intervening variable, namely work stress, does not mediate organizational climate and workload on job satisfaction.