<p><em>This study focuses on explaining the creative strategies of PPID Kota Semarang in introducing information to the public and to find out the supporting factors and describe PPID information services. Using a qualitative approach method. Using a case study field research strategy, in goal-oriented research to understand the characteristics of individuals and groups, institutions, certain settings in depth. The results of the findings and discussion of the Analysis of the Content Creative Strategy of PPID Kota Semarang in Introducing Service Information to the Public through the Instagram Social Media Platform, several points can be taken, namely the content creative strategy carried out by PPID Kota Semarang, creative idea discovery, content topic discovery, division of labor, content production implementation, information sources or data, content management and content strategy evaluation. Overall, creating a content strategy using Rhetoric theory can help content creators build stronger and more persuasive arguments in their writing. By identifying rhetorical appeals.</em></p>