This study aims to analyze the strategic management of local-based educational tourism development in East Java Province through a literature review of three empirical studies conducted in Bojonegoro , Kediri, and Blitar . Educational tourism is defined as a form of travel that focuses not only on leisure but also on learning, cultural preservation, and the empowerment of local economies. The method used in this research is a literature review, with content analysis of three selected academic articles and a strategic mapping based on strategic management theory and national tourism development policies. The findings indicate that each region applies a different approach to developing educational tourism, yet all emphasize the importance of collaboration between local governments, communities, and the private sector. In Bojonegoro , the development strategy struggles at the implementation and evaluation stages; in Kediri, a step-by-step and comprehensive model is evident; whereas in Blitar , adaptive strategies and creative promotion serve as key drivers for post-pandemic recovery. The success of educational tourism management is strongly influenced by the utilization of local assets, targeted digital promotion, institutional strengthening (such as community-based tourism groups), and continuous evaluation and innovation. This study is expected to contribute both practically and theoretically to the development of educational tourism in Indonesia. It also emphasizes that strategic management in educational tourism must be dynamic, locally grounded, and capable of addressing socio-economic challenges in a contextual and sustainable manner.                                                                                                   

The development of technology and information accompanied by the growth of the number of hospitals has encouraged the hospital business to become increasingly competitive. Currently, government and private hospitals implement various marketing public relations strategies to build trust, increase loyalty, and build company reputation. The purpose of this study is to describe the marketing public relations program of regional general hospitals in Bandung Regency in building communication with the public. This study uses a qualitative approach with descriptive studies. The data collection techniques used were literature studies, observations, and in-depth interviews. The results of the study show that hospitals implement marketing public relations to build communication with the public. The marketing public relations program implemented by the hospital is health promotion, patient services, special events, and collaboration with external publics. Health promotion is carried out to improve the level of public health. Patient services are provided to serve various queries and consultations from patients. Special events are held in collaboration with third parties such as foundations, communities, and companies. Meanwhile, collaboration is carried out with insurance, companies, and mass media. Digital media and mass media are used to optimize health education to the wider community.