This research aims to test and analyze Digital Marketing, Product Quality and Price on Yamaha Mustika Motor Purchase Decisions in South Tangerang. This type of research is quantitative. The population in this study is unknown. The sample used in this research was 97 respondents, using the accidental sampling method and using the lemeshow formula. In this research, the data was analyzed using the SPSS version 22 program and Microsoft Excel 2021. The research results show that in digital marketing, product quality and price have a significant effect on purchasing decisions.

Currently, the beauty trend has made many skincare business emerge, one of which skincare brand is Skintific, which managed to occupy the top position in skincare sales in 2024. This study aims to determine the effect of E-WOM, Product Quality and Price Perception on purchasing decisions. The population in this study were Skintific consumers, Budi Luhur University student class of 2021 in Jakarta. In this study using a survey methodin the form of a questionnaire consisting of 94 respondents, using non probability sampling technique with purposive sampling method. The results of this study indicate that E-WOM has a significant effect on purchasing decisions, Product Quality affects purchasing decisions, and Price Perception affects purchasing decisions.

This study aims to determine the effect of brand image, promotion, and price on consumer satisfaction of Adidas sneakers, the method used is quantitative. The data source used in this study is Mahasiwa Budi Luhur Batch 2021. The sample of this study used a non-probability sampling technique with a random sample random sampling method with the Slovin formula and obtained 116 respondents. The results of this study indicate that Brand Image, has a negative and insignificant effect on Customer Satisfaction, while the Promotion variable has a significant effect on customer satisfaction, and the price variable has a significant effect on customer satisfaction. The results of this study are expected to increase customer satisfaction in adidas sneakers.

The research was conducted with the aim of explaining how digital marketing factors influence consumer purchasing decisions on the TikTok Shop platform. The main objective of this study is to evaluate the effect of content marketing, online customer reviews and live streaming on purchasing decisions for TikTok Shop among Budi Luhur University students. The research method used is a descriptive quantitative approach. The population of this study consisted of 2,030 active students of Budi Luhur University class of 2020. The sample of this study consisted of 100 respondents selected using probalibity sampling and purposive sampling techniques. The results showed that the variables of content marketing, online customer reviews and live streaming had a positive and significant effect on purchasing decisions at TikTok Shop in the Budi Luhur University student group.

One of the businesses that is growing today is the culinary field, which includes food and beverages, such as Kopi Kenangan. The purpose of this study is to determine the influence of price perception, promotion and location on consumer purchase decisions of Kopi Kenangan Ruko Puri Beta in Tangerang. The population in this study is consumers of Kopi Kenangan Ruko Puri Beta in Tangerang. The sample in this study amounted to 96 respondents. In this study, the sampling technique used by the author is the Non Probability Sampling technique using the purposive sampling technique approach. The analysis tool used is SPSS 26. The results of the study were that the price perception, promotion and location had a significant effect on the purchase decision of consumers of Kopi Kenangan Ruko Puri Beta in Tangerang.
 

The purpose of this study is to ascertain how purchasing decisions are impacted by brand ambassadors, brand personalities, and the Korean wave. Utilizing quantitative methodology, data sources were gathered by means of questionnaire distribution. Students from the 2020 class at Budi Luhur University made up the study's population. Purposive sampling, a non-probability sampling approach, was used in the sampling process to gather 100 respondents using the Slovin formula. The findings indicated that purchasing decisions are significantly influenced by brand ambassadors, by brand personalities, and by the Korean Wave phenomena

This research aims to analyze the influence of price perceptions, product quality and service quality on purchasing decisions (Study on consumers of PT. Duta Teknologi Nusantara in Tangerang City). The data source used in this research is primary data by distributing questionnaires. The population of this research is consumers of PT. Archipelago Technology Ambassador. The sample in this study used the Slovin formula method and obtained 96 respondents. The analysis tool used is SPSS v.25 software. The results of this research show that price perception and service quality have a significant effect on purchasing decisions at PT Duta Teknologi Nusantara, while product quality has no effect on PT Duta Teknologi Nusantara's purchasing decisions. Archipelago Technology Ambassador.

The objective of this study was to examine the impact of Price Perception, Service Quality, and Promotion on the purchasing decisions of Starbucks. Primary data from the distribution of questionnaires was used as the data source in this study. Clients of the Starbucks in Veteran Raya Bintaro, South Jakarta, make up the study's demographic. With a sample size of 96 respondents, this study used a survey method that made use of non-probability techniques like purposive sampling. The utilised analytical tool is SPSS version 26. Research can proceed because all investigated variables are reliable and valid, and they have all been shown to be feasible by the classical assumption test. According to the study's findings, customers at Starbucks Veteran Raya Bintaro in South Jakarta are significantly influenced by price perception, service quality, and promotions while making decisions about what to buy.

The purpose of this research is to determine the influence of price perceptions, product quality and promotion on purchasing decisions at the HokBen Tangcity Mall in Tangerang. In this research, the population is consumers of HokBen Tangcity Mall in Tangerang. The sample in this study amounted to 96 respondents. The sampling technique used in this research is the Non Probability Sampling technique using a Purposive sampling technique approach.The analysis tool used is SPSS 26. The results of the research are that perceptions of price, product quality and promotion have a significant influence on purchasing decisions at the HokBen Tangcity Mall in Tangerang.

This research aims to determine whether the independent variables, namely service quality (X1), brand image (X2), and location (X3), influence the dependent variable, customer satisfaction (Y). The research population consists of customers of PT Srikandi Diamond Motors Alam Sutera in Tangerang. Total of 100 respondents were selected using purposive sampling technique. Data were collected through a Likert scale (1-5) questionnaire and analyzed using SPSS version 29. The respondent data collected in this study have been tested for data instrument validity and reliability, classic assumption tests (normality, multicollinearity, and heteroskedasticity), and simple correlation tests. The analytical method used was multiple linear regression. The research findings indicate that service quality significantly influences customer satisfaction with an improvement contribution of 0.226. Brand image influences customer satisfaction with an improvement of 0.414. Location influences customer satisfaction with an improvement of 0.154. These three independent variables affect customer satisfaction with a percentage of 74.3%, while 25.7% is influenced by other variables not covered in this research. Hence, service quality, brand image, and location are proven to significantly affect customer satisfaction at PT Srikandi Diamond Motors Alam Sutera in Tangerang.