KUALITAS LAYANAN, NILAI PELANGGAN, DAN PROMOSI TERHADAP KEPUASAN PELANGGAN KERETA API DALAM MENGGUNAKAN ACCESS BY KAI
(Muhammad Sani Arsyadi, Rauly Sijabat, Rita Meiriyanti)
DOI : 10.69714/thd7wq57
- Volume: 2,
Issue: 3,
Sitasi : 0 04-Jun-2025
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| Last.30-Jul-2025
Abstrak:
The case study from this study found findings that showed that the Access by KAI application in October 2024 received a rating of 2.5/5.0, this value is the lowest rating of other train ticket booking applications such as Traveloka and tiket.com which received a rating of 4.8/5.0 on the play store application store, therefore the researcher wants to know "how customer satisfaction is using the Access by KAI application". The researcher wants to conduct research on this problem, by developing an empirical method to explain the variables that affect customer satisfaction by using data obtained from the play store app store and distributing questionnaires to the general public randomly. The test was carried out using the Statistical Product and Service Solutions (SPSS) approach. The test results found that the quality of service was proven to be significant and positive to customer satisfaction, customer assessments were not proven to have a significant effect and negative on customer satisfaction, promotions were not proven to be significant and negative to customer satisfaction.
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2025 |
Mengusut Brand Apple Menjadi Brand Ternama di Indonesia
(Tessa Adrian, Didik Winardi, Rauly Sijabat)
DOI : 10.61132/apke.v2i1.769
- Volume: 2,
Issue: 1,
Sitasi : 0 06-Jan-2025
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| Last.06-Aug-2025
Abstrak:
Apple has successfully transformed into one of the leading technology brands in Indonesia, despite facing the challenges of a highly competitive market and relatively high product prices. Apple has successfully become one of the leading technology brands in Indonesia, despite the relatively high price of its products. This study aims to identify the factors that support Apple's success in building a strong brand image and gaining a dominant position in the Indonesian market. The results show that the marketing strategy is effective. Despite the high prices, Apple managed to create an image as a symbol of social status, which drives loyalty and desire to own Apple products in Indonesia. This research provides insights into how Apple manages its branding and marketing strategies to stay relevant and maintain its market share in Indonesia.
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2025 |
PENGARUH BUDAYA ORGANISASI, MOTIVASI DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PT REHOBAT SRINGIN
(Alvina Kusumaningrum, Rauly Sijabat, Bayu Kurniawan)
DOI : 10.69714/79w2zn67
- Volume: 1,
Issue: 6,
Sitasi : 0 23-Dec-2024
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| Last.30-Jul-2025
Abstrak:
This study aims to determine the influence of organizational culture, motivation and work environment on employee performance at PT. Rehobat Sringin. This study uses a quantitative research method. The population in this study was 155 populations taken from several divisions, namely from the owner 1 person, office staff 1 person, field workers 59 people. In this study, the selected population was 155 employees. The findings in this study are that organizational culture has a positive and significant effect on employee performance at PT. Rehobat Sringin, the work environment has a positive and significant effect on employee performance at PT. Rehobat Sringin, testing shows that work motivation has a positive and significant effect on employee performance at PT. Rehobat Sringin.
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2024 |
PENGARUH GAYA KEPEMIMPINAN, MOTIVASI, DAN KOMITMEN ORGANISASI TERHADAP KINERJA PENGURUS
(Diana Rosanti, Rauly Sijabat, Qristin Violinda)
DOI : 10.69714/hewmye51
- Volume: 1,
Issue: 6,
Sitasi : 0 21-Dec-2024
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| Last.30-Jul-2025
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UKM PSM Gisma is an organization operating in the arts sector at PGRI University Semarang since 2005. Therefore, there are several factors that influence the daily performance of management during a period, such as leadership style, motivation and organizational commitment. Each campus organization has specific goals and missions, which can be leadership skills development, community service, advocacy, or academic development. Achieving this goal requires a clear strategy and commitment from the organization's management. For this reason, this research aims to analyze leadership style, motivation and organizational commitment on management performance. Because this research model is very complex and the number of samples is limited, multiple linear regression analysis was implemented quantitatively. This approach ensures that there is correlation and influence of the independent variable on the dependent variable. This research uses SPSS 26 software. The results of this research state that leadership style does not have a significant effect on management performance. The results of this study state that motivation has a significant effect on management performance. The results of this study state that organizational commitment has a significant effect on management performance. Organizations are expected to pay attention to the needs and desires of management in supporting the achievement of optimal performance.
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2024 |
PENGARUH LINGKUNGAN KERJA, BEBAN KERJA DAN KOMPENSASI TERHADAP LOYALITAS KARYAWAN DI PT MEGA BAJA PEMALANG
(Sabilul Kirom, Rauly Sijabat, Sutrisno Sutrisno)
DOI : 10.69714/91q8e191
- Volume: 1,
Issue: 6,
Sitasi : 0 21-Dec-2024
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| Last.30-Jul-2025
Abstrak:
This research aims to determine the influence of the work environment, workload and compensation on employee loyalty at PT Mega Baja Pemalang. Researchers used primary data obtained through distributing questionnaire forms via Google Form to employees at PT Mega Baja Pemalang. The population in this study were employees of PT Mgea Baja Pemalang. The technique used in sampling is non-probability sampling using saturated samples (census). The analytical tool used in this research uses SPSS. The results of this research are that the work environment has no effect on employee loyalty, workload has no effect on employee loyalty, and compensation has a significant effect on employee loyalty.
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2024 |
Pengaruh Work Environment, Motivasi Kerja, dan Disiplin Kerja terhadap Kinerja UMKM Kabupaten Demak
(Mutrofin Rohmaniah, Rauly Sijabat, Rita Meiriyanti)
DOI : 10.61132/lokawati.v3i1.1413
- Volume: 3,
Issue: 1,
Sitasi : 0 10-Dec-2024
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| Last.06-Aug-2025
Abstrak:
This study aims to test and determine the effect of work environment, work motivation, and work discipline on the performance of MSMEs in Demak Regency. This study uses a quantitative method. The population in this study, the author uses the population of MSME actors in Dempet District, Demak Regency in the culinary, fashion, automotive, and agribusiness sectors, totaling 282 MSMEs. Based on the sample calculation using the Slovin formula, it can be seen that the sample in this study is 165 MSMEs. The sampling technique used in this study is the probability sampling method, all elements (eg: people, households) in a population have an equal opportunity to be selected in the sample. The results of this study are that the work environment affects performance, work motivation affects performance, and work discipline affects the performance of MSMEs in Demak Regency.
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2024 |
The Influence Of Compensation, Workload And Working Environment On Employee Work Productivity At PT Hanchen Industrial Indonesia
(Heru Hermawan, Rauly Sijabat, M. Fadjar Darmaputra)
DOI : 10.61132/keat.v1i2.91
- Volume: 1,
Issue: 2,
Sitasi : 0 08-May-2024
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| Last.06-Aug-2025
Abstrak:
This study began with findings that occurred at PT Hanchen Industrial Indonesia, where employees were less than optimal in carrying out their work. It can be seen from the decline in employee work productivity so that the company's targets are not achieved. In this research, it was found that there were several factors that influenced employee work productivity, including compensation, workload and work environment. The aim of this research is to identify and analyze the influence of compensation, workload and work environment on employee work productivity at PT Hanchen Industrial Indonesia. The sample in this study used the Slovin formula with a total of 75 respondents. Data analysis in this research was carried out using the multiple regression method with the help of SPSS version 23 software. The results of the research show that the compensation variable has a positive and significant effect on employee work productivity as evidenced by the t-count value of 4,454 > t-table 1,993, workload has a positive and significant effect on employee work productivity as evidenced by the t-count value of 2,621 > t-table 1.993 and the work environment has no effect and is not significant on employee work productivity as evidenced by the t-count value (-1.313) < t-table 1.993. Simultaneously, compensation, workload and work environment have a significant positive effect on employee work productivity as proven by the calculated F-value of 11,317 > the F-table value of 2.73. The Adjusted R Square determination value is 0.295 or 29.5%.
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2024 |
Role Ambiguity, Role Conflict Dan Role Overload Sebagai Prediktor Cyberloafing Behavior
(Sih Darmi Astuti, Tito Aditya Perdana, Almira Santi Samasta, Rauly Sijabat)
DOI : 10.51903/e-bisnis.v16i1.1131
- Volume: 16,
Issue: 1,
Sitasi : 0 22-May-2023
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| Last.23-Jul-2025
Abstrak:
Cyberloafing behavior is a form of withdrawal deviance in the workplace which is increasingly surfacing along with technological developments. Cyberloafing behavior not only has a positive impact but also has a negative impact on the company. To maximize the positive impact and minimize the negative impact, this research has an urgency to examine predictors that can explain the occurrence of cyberloafing behavior. The study was conducted using employees from various companies in various industries as research samples. The results of this study indicate that cyberloafing behavior is explained by role ambiguity, role conflict and role overload.
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2023 |