The objectives of implementing this cultural socialization of reading fondness are: (1) to find out what factors cause children’s interest in reading to be very low when compared to other countries in the world, (2) to find out the ways that parents do in cultivating the habit of reading books to their children, (3) encourage and improve literacy skills to create a society that is knowledgeable and characterized, (4) growing interest in reading in a family environment that cultivates reading as a necessity.
Devotion method on the socialization of the culture of reading children in the family environment, at rt/rw: 003/000 kelurahan perumnas way halim bandar lampung, uses a PRA (participatory rural appraisal).
The results of this discussion, there are 7 ways to make children love reading, namely: (1) important slogans about reading, (2) giving awards, (3) giving birthday gifts, (4) taking children to the library or reading park, (5) examples and examples, (6) reward, (7) give birthday gifts
With the implementation of the cultural socialization of reading fondness, be able to encourage and improve literacy skills, to create a society of knowledge and character. It can also foster an interest in reading in children.

This research was conducted to determine the effect of work motivation and teamwork on the performance of the marketing division of PT. Facilities Bhuana Jaya Bandung. In this study, questionnaires were distributed to 20 respondents. This research was conducted at PT. Sarana Bhuana Jaya Jl. Northern Mars III No. 36 Bandung. The research method used is the census method and the analytical tool used is quantitative analysis (multiple regression) using the SPSS version 26.0 program. The results of this study indicate that the magnitude of the simultaneous influence between work motivation and teamwork on the performance of the marketing division of PT. Sarana Bhuana Jaya Bandung This research is expected to provide benefits to the management of PT. Sarana Bhuana Jaya Bandung to keep implementing teamwork, and trying to generate initiative in each team member in carrying out their duties by giving them the freedom to take initiative, to be innovative and to be rewarded.